Archives for the tag "value"

Making Your Content Work for You

Does your organization consider your content a pain point that they’d love to eliminate? Or do they consider it a corporate asset that is valued and exploited to its full potential? Using the music industry as an example of an industry that gets the most from its content, this presentation illustrates ways to make your [...]

Using topic-based writing to meet aggressive deadlines

What happens on a project where the client needs a tremendous amount of content produced within an extremely tight timeline?