Archives for the tag "user experience"

What’s the difference in a UX name?

March 25, 2009 · Posted in professional development, user experience  

Is it a good idea to call yourself a User Experience Designer, or should you be more specific about your expertise in the field?

Making Your Content Work for You

March 23, 2009 · Posted in Content Development  

Does your organization consider your content a pain point that they’d love to eliminate? Or do they consider it a corporate asset that is valued and exploited to its full potential? Using the music industry as an example of an industry that gets the most from its content, this presentation illustrates ways to make your [...]

Experience design for the market segment of middle-aged women

January 7, 2009 · Posted in Content classification and findability, user experience  

It’s natural to want to categorize our customers; in fact, it’s a necessity. Some of the segmentation is quite misunderstood, and organizations are missing valuable opportunities by not investigating the changing nature of the segments. Here’s an email I received last month from a colleague that demonstrates: HAPPY BIRTHDAY, RAHEL! It may not be the [...]

Year-end thoughts on user experience

December 15, 2008 · Posted in user experience  

Users still experience intense frustration as sites don’t serve their customers well.

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