Archives for the tag "user experience"

How to alienate customers and drive away prospects

October 5, 2009 · Posted in Content Strategies, user experience  

A content strategy anticipates the info users may need, and provides it in the best way. Here’s a how-not-to example.

Treasure and the hunt: a content strategy take on user experience

September 24, 2009 · Posted in Content Strategies, user experience  

If your search, or “treasure hunt,” doesn’t lead to the expected content “treasure,” your user experience has failed due to lack of content strategy.

Want to learn about content strategy?

September 22, 2009 · Posted in content management, Content Strategies, Events  

Content strategy presentations during 2009 – learning opportunities.

Redefining content strategy

June 11, 2009 · Posted in content convergence, Content Strategies  

An argument to broaden the definition of content strategy to include more consumer-facing content types.

Delivering the steak, not just the sizzle

May 25, 2009 · Posted in Content Strategies  

There are too many sites that deliver the sizzle without the steak – in other words, great interactivity but not enough, or the right, content.

Content strategy includes convergence, integration, and syndication

April 7, 2009 · Posted in content convergence, Content Strategies, social media, user experience  

A look at the changing nature of content, treating content as a valued corporate asset, and the changes in processes to support its use.

Flash pages, skip intros, and other annoying content

March 27, 2009 · Posted in user experience, Web development  

Do you support or annoy your website visitors with the first content they see? Using Flash splash screens, skip intro buttons, talking heads, and other presentation techniques is tricky. A few sites do it well; many annoy their visitors before they’ve even given them a chance to engage.

What’s the difference in a UX name?

March 25, 2009 · Posted in professional development, user experience  

Is it a good idea to call yourself a User Experience Designer, or should you be more specific about your expertise in the field?

Making Your Content Work for You

March 23, 2009 · Posted in Content Development  

Does your organization consider your content a pain point that they’d love to eliminate? Or do they consider it a corporate asset that is valued and exploited to its full potential? Using the music industry as an example of an industry that gets the most from its content, this presentation illustrates ways to make your [...]

Experience design for the market segment of middle-aged women

January 7, 2009 · Posted in Content classification and findability, user experience  

It’s natural to want to categorize our customers; in fact, it’s a necessity. Some of the segmentation is quite misunderstood, and organizations are missing valuable opportunities by not investigating the changing nature of the segments. Here’s an email I received last month from a colleague that demonstrates: HAPPY BIRTHDAY, RAHEL! It may not be the [...]

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