Archives for the tag "User experience"

2012 in Review – a Content Strategy Retrospective

2012 was a year of collaboration for Intentional Design, and the cumulative efforts resulted in some significant outcomes this year.

Getting ROI by Using Lean in Content Production

Rigorous examination of even a small area of content production can yield significant results using Lean principles.

Defining Content in the Age of Technology

Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.

The Content Strategy Bookshself

If you were to look at your library of books related to content strategy – directly or indirectly – what would be on that shelf? Here’s what is on mine.

Congility conference features IDI contributions

Rahel Bailie participates in Congility 2011 – Gatwick, UK, May 2011.

The Content Review: A Content Quality Scorecard

The content review is a measure of existing content quality against a set of heuristics, from which you can generate a content scorecard.

Pushing customers away with bad user experience

When convenience becomes inconvenient: bad customer support experience.

Digital interaction and content strategy: a winning combination

Digital interaction and content strategy is a winning combination, particularly this week on the Johnny Holland site.

Underestimating the “yes but” factor

The “yes but” factors can ruin a project if stakeholders dig in their heels to protect their territory.

Consequences of not having a good content strategy

An unexpected, informal usability test shows the role of content as part of the overall user experience.