Archives for the tag "User experience"

Getting ROI by Using Lean in Content Production

October 26, 2011 · Posted in Content Development, Content Strategy, Metrics  

Rigorous examination of even a small area of content production can yield significant results using Lean principles.

Defining Content in the Age of Technology

October 18, 2011 · Posted in Content Development, Content management, Content Strategy, User experience  

Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.

The Content Strategy Bookshself

June 6, 2011 · Posted in Content Strategy  

If you were to look at your library of books related to content strategy – directly or indirectly – what would be on that shelf? Here’s what is on mine.

Congility conference features IDI contributions

April 8, 2011 · Posted in Content Development, Events  

Rahel Bailie participates in Congility 2011 – Gatwick, UK, May 2011.

The Content Review: A Content Quality Scorecard

March 8, 2011 · Posted in Content Strategy, Deliverables  

The content review is a measure of existing content quality against a set of heuristics, from which you can generate a content scorecard.

Pushing customers away with bad user experience

October 23, 2010 · Posted in User experience  

When convenience becomes inconvenient: bad customer support experience.

Digital interaction and content strategy: a winning combination

October 11, 2010 · Posted in Content Development  

Digital interaction and content strategy is a winning combination, particularly this week on the Johnny Holland site.

Underestimating the “yes but” factor

November 29, 2009 · Posted in Management, Web development  

The “yes but” factors can ruin a project if stakeholders dig in their heels to protect their territory.

Consequences of not having a good content strategy

November 9, 2009 · Posted in Content Development, Content Strategy  

An unexpected, informal usability test shows the role of content as part of the overall user experience.

Content strategy explained: two perspectives

October 25, 2009 · Posted in Content Strategy, Events, User experience  

nForm rep Matthew Nish-Lapidus interviewed me and Kristina Halvorson, in advance of the CANUX 2009 weekend workshop in beautiful Banff, on the topic of content strategy. The interviews, in podcast form, discuss content strategy from quite different perspectives, yet there is an underlying similarity about this field of practice. In true content strategy form, the [...]

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