Archives for the tag "user experience"

Underestimating the “yes but” factor

November 29, 2009 · Posted in Web development, management  

The “yes but” factors can ruin a project if stakeholders dig in their heels to protect their territory.

Consequences of not having a good content strategy

November 9, 2009 · Posted in Content Development, Content Strategies  

An unexpected, informal usability test shows the role of content as part of the overall user experience.

Content strategy explained: two perspectives

October 25, 2009 · Posted in Content Strategies, Events, user experience  

nForm rep Matthew Nish-Lapidus interviewed me and Kristina Halvorson, in advance of the CANUX 2009 weekend workshop in beautiful Banff, on the topic of content strategy. The interviews, in podcast form, discuss content strategy from quite different perspectives, yet there is an underlying similarity about this field of practice. In true content strategy form, the [...]

How to alienate customers and drive away prospects

October 5, 2009 · Posted in Content Strategies, user experience  

A content strategy anticipates the info users may need, and provides it in the best way. Here’s a how-not-to example.

Treasure and the hunt: a content strategy take on user experience

September 24, 2009 · Posted in Content Strategies, user experience  

If your search, or “treasure hunt,” doesn’t lead to the expected content “treasure,” your user experience has failed due to lack of content strategy.

Want to learn about content strategy?

September 22, 2009 · Posted in Content Strategies, Events, content management  

Content strategy presentations during 2009 – learning opportunities.

Redefining content strategy

June 11, 2009 · Posted in Content Strategies, content convergence  

An argument to broaden the definition of content strategy to include more consumer-facing content types.

Delivering the steak, not just the sizzle

May 25, 2009 · Posted in Content Strategies  

There are too many sites that deliver the sizzle without the steak – in other words, great interactivity but not enough, or the right, content.

Content strategy includes convergence, integration, and syndication

April 7, 2009 · Posted in Content Strategies, content convergence, social media, user experience  

A look at the changing nature of content, treating content as a valued corporate asset, and the changes in processes to support its use.

Flash pages, skip intros, and other annoying content

March 27, 2009 · Posted in Web development, user experience  

Do you support or annoy your website visitors with the first content they see? Using Flash splash screens, skip intro buttons, talking heads, and other presentation techniques is tricky. A few sites do it well; many annoy their visitors before they’ve even given them a chance to engage.

« Older Entries