Archives for the tag "syndication"
Defining Content in the Age of Technology
Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.
Turning Copy into Content
If copy is the message, then what, then, makes copy into content? In a day when virtually all organizational content gets processed by some sort of technology I would say that that union of editorial structure and semantic structure is the complement that creates content. Let’s start with the lowly Word document. How many of [...]
Content Agility and Why You Need to Go to London
The Congility 2011 conference theme is Content Integration – Leveraging Content Standards to Improve Customer Experience.
Content strategy includes convergence, integration, and syndication
A look at the changing nature of content, treating content as a valued corporate asset, and the changes in processes to support its use.
Protecting your corporate content assets means easy interchange
To get the most out of your content, you need to be able to re-use it in appropriate places. Having content that can “play nice” with other systems is a key component of a good content strategy.
Content Convergence is resonating with multiple audiences
2008 has been the year that content convergence really started to gaintraction.
Recent Posts
- The increasing relevance of ebooks and other epublications
- All I learned about book publishing comes from The Book
- Content Re-use and Narrative Flow
- 2012 in Review – a Content Strategy Retrospective
- Two weeks, four events, eight observations: insights from the conference circuit
- Content Inventories, Audits, and Analyses: All part of benchmarking
- Working on the City of Vancouver website
- Occupying a unique content strategy space
- Move over, Big Data. It’s time for Big Content.
- Setting a context for a content strategy vocabulary
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