Archives for the tag "syndication"

Defining Content in the Age of Technology

October 18, 2011 · Posted in Content Development, content management, Content Strategies, user experience  

Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.

Turning Copy into Content

October 11, 2011 · Posted in Content Development, Content Strategies  

If copy is the message, then what, then, makes copy into content?  In a day when virtually all organizational content gets processed by some sort of technology I would say that that union of editorial structure and semantic structure is the complement that creates content. Let’s start with the lowly Word document. How many of [...]

Content Agility and Why You Need to Go to London

May 6, 2011 · Posted in Content Strategies, Events  

The Congility 2011 conference theme is Content Integration – Leveraging Content Standards to Improve Customer Experience.

Content strategy includes convergence, integration, and syndication

April 7, 2009 · Posted in content convergence, Content Strategies, social media, user experience  

A look at the changing nature of content, treating content as a valued corporate asset, and the changes in processes to support its use.

Protecting your corporate content assets means easy interchange

March 11, 2009 · Posted in content management, Content Strategies  

To get the most out of your content, you need to be able to re-use it in appropriate places. Having content that can “play nice” with other systems is a key component of a good content strategy.

Content Convergence is resonating with multiple audiences

November 6, 2008 · Posted in content convergence, Content Strategies  

2008 has been the year that content convergence really started to gaintraction.