Archives for the tag "structured content"
Content strategy includes convergence, integration, and syndication
A look at the changing nature of content, treating content as a valued corporate asset, and the changes in processes to support its use.
Making Your Content Work for You
Does your organization consider your content a pain point that they’d love to eliminate? Or do they consider it a corporate asset that is valued and exploited to its full potential?
Using the music industry as an example of an industry that gets the most from its content, this presentation illustrates ways to make [...]
Strategies for adopting structured content
Here is the slide deck from my DocTrain West presentation, Before You Touch the Tools: Strategies for Adopting Structured Content. The presentation focused on figuring out the type of structure you’d want to use and why, how to sell the implementation to your budget-holding (and other) stakeholders, and tips and tricks for a successful implementation.
Global Communication
Some instructional materials created as part of my long involvement with localization and internationalization of technical content.
Recent Posts
- Managing Your Brand Online: Two Workshops
- Underestimating the “yes but” factor
- Registration now open for content strategy conference
- Consequences of not having a good content strategy
- Content strategy explained: two perspectives
- Naming the “other” type of content strategy
- Managing Your Online Brand: A Vancouver Workshop
- How to alienate customers and drive away prospects
- Treasure and the hunt: a content strategy take on user experience
- Favicons
Categories
Tags
accessibility ann rockley career development CMS content as asset content convergence content management content strategy convergence DITA Duo Consulting experience design Flash implementation information architecture integration intelligent content interaction design management marketing mentors microformats open standards politics processes professional development ROI search section 508 services single-sourcing social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content user experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Flash pages, skip intros, and other annoying content
- Content strategy includes convergence, integration, and syndication
- Content strategy and the new face of documentation
- CMS selection practices need maturation
- Redefining content strategy
- A practical definition of content
- The Content is Not in the Tool: Using Blogging, Microblogging, and Related Social Media Tools to Get Jobs and Influence People (or not)
- 5 Top Business Benefits of Content Re-Use
- Having community means growing community
Random Posts
- Will this ever happen? Why Support, not Marketing or Sales, should lead a brand website: http://bit.ly/dbLCHO. (hat tip @NatasjaP) 12 hrs ago
- RT @Lynn_H: Fonts matter; or, in academic lingo: "Processing Fluency Affects Effort Prediction and Motivation".http://bit.ly/cLtgh1 15 hrs ago
- Considerable: RT @ChrisMcQueen: Rapid Prototyping with SketchFlow http://bit.ly/a9iNju 1 day ago
- Called the baby ugly? RT @doriantaylor: The principle of one degree: http://bit.ly/9418W8 #software #UX #projectmanagement 1 day ago
- More updates...



Latest Tweets
RSS feed
Twitter