Archives for the tag "structured content"
The increasing relevance of ebooks and other epublications
Perspective and predictions for the emerging ebook technology and associated genres.
Content Re-use and Narrative Flow
A response to a discussion about disruption of narrative flow, and the consequences of content re-use.
Defining Content in the Age of Technology
Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.
Turning Copy into Content
If copy is the message, then what, then, makes copy into content? In a day when virtually all organizational content gets processed by some sort of technology I would say that that union of editorial structure and semantic structure is the complement that creates content. Let’s start with the lowly Word document. How many of [...]
Copy and content: a tale of two realities
Copy is not content. First of three posts that explain the key differences and why it matters.
Content that RAITES
Both the editorial and technical sides make content work in the information age. Good web-worthy content can be explained as content that RAITES.
Content Agility and Why You Need to Go to London
The Congility 2011 conference theme is Content Integration – Leveraging Content Standards to Improve Customer Experience.
Content strategy includes convergence, integration, and syndication
A look at the changing nature of content, treating content as a valued corporate asset, and the changes in processes to support its use.
Making Your Content Work for You
Does your organization consider your content a pain point that they’d love to eliminate? Or do they consider it a corporate asset that is valued and exploited to its full potential? Using the music industry as an example of an industry that gets the most from its content, this presentation illustrates ways to make your [...]
Strategies for adopting structured content
Here is the slide deck from my DocTrain West presentation, Before You Touch the Tools: Strategies for Adopting Structured Content. The presentation focused on figuring out the type of structure you’d want to use and why, how to sell the implementation to your budget-holding (and other) stakeholders, and tips and tricks for a successful implementation.
Recent Posts
- The increasing relevance of ebooks and other epublications
- All I learned about book publishing comes from The Book
- Content Re-use and Narrative Flow
- 2012 in Review – a Content Strategy Retrospective
- Two weeks, four events, eight observations: insights from the conference circuit
- Content Inventories, Audits, and Analyses: All part of benchmarking
- Working on the City of Vancouver website
- Occupying a unique content strategy space
- Move over, Big Data. It’s time for Big Content.
- Setting a context for a content strategy vocabulary
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