Archives for the tag "search"

Defining Content in the Age of Technology

October 18, 2011 · Posted in Content development, Content management, Content strategy, User experience  

Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.

How to talk to site visitors

March 9, 2009 · Posted in Content classification and findability, Content strategy  

A site is, essentially, a place where your organization talks “to” readers. The conversation aspect can only take hold once you’ve started by creating what could be a monologue, and invites site visitors to turn it into a dialogue. Part of a content strategy is ensuring that visitors can actually find what they’re looking for [...]