Intentional Design Inc.

Consequences of not having a good content strategy

An unexpected, informal usability test shows the role of content as part of the overall user experience.

5 Top Business Benefits of Content Re-Use

How do you know if a component content management system (CCMS) is right for you? Consultants may have sophisticated formulas for calculating the ROI of a CCMS, but here are some simple questions that you can answer as a self-test:

Do you re-use a lot of the same content in difference manuals, or in [...]

Strategies for adopting structured content

Here is the slide deck from my DocTrain West presentation, Before You Touch the Tools: Strategies for Adopting Structured Content. The presentation focused on figuring out the type of structure you’d want to use and why, how to sell the implementation to your budget-holding (and other) stakeholders, and tips and tricks for a successful implementation.

Keep creating unexpected value

What better way to create a great customer experience than by delivering more than they expect?

Documentation: Cost or Investment?

An organization shows that gets what other organizations have found out the hard way: bad documentation costs money.

Poor usability marring site experience sparks thoughts on ROI

What happens when a site is developed to be very attractive and nominally useful, but lacks user-centered design.