Archives for the tag "ROI"
Content Re-use and Narrative Flow
A response to a discussion about disruption of narrative flow, and the consequences of content re-use.
The ROI of content
That content contributes to an organization’s bottom line is no longer a novel idea. This article discussed examples of content ROI.
Getting ROI by Using Lean in Content Production
Rigorous examination of even a small area of content production can yield significant results using Lean principles.
Good Content Means Good Business
CMS Myth asked if I’d do an interview in advance of Confab 2011, and the result was an interview called Good Content Means Good Business.
The Pitch for Content Strategy
Making the case for content strategy is all about demonstrating the value it will bring, to help organizations meet their business objectives.
Technology won’t fix a bad strategy
Successful technology implementations all share a common denominator: a strong content strategy.
Consequences of not having a good content strategy
An unexpected, informal usability test shows the role of content as part of the overall user experience.
5 Top Business Benefits of Content Re-Use
How do you know if a component content management system (CCMS) is right for you? Consultants may have sophisticated formulas for calculating the ROI of a CCMS, but here are some simple questions that you can answer as a self-test: Do you re-use a lot of the same content in difference manuals, or in different [...]
Strategies for adopting structured content
Here is the slide deck from my DocTrain West presentation, Before You Touch the Tools: Strategies for Adopting Structured Content. The presentation focused on figuring out the type of structure you’d want to use and why, how to sell the implementation to your budget-holding (and other) stakeholders, and tips and tricks for a successful implementation.
Keep creating unexpected value
What better way to create a great customer experience than by delivering more than they expect?
Recent Posts
- The increasing relevance of ebooks and other epublications
- All I learned about book publishing comes from The Book
- Content Re-use and Narrative Flow
- 2012 in Review – a Content Strategy Retrospective
- Two weeks, four events, eight observations: insights from the conference circuit
- Content Inventories, Audits, and Analyses: All part of benchmarking
- Working on the City of Vancouver website
- Occupying a unique content strategy space
- Move over, Big Data. It’s time for Big Content.
- Setting a context for a content strategy vocabulary
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Latest Tweets- rahelab: @richardhamilton @tomjohnson Workflow is nothing to do with DITA, really. There is an independent workflow module that gets put into CMS.
- rahelab: @richardhamilton @tomjohnson Why the middle step? To give structure to wiki content?
- rahelab: @kristastevens @kissane Between the US and Canadian guards, I'd take Cdn any day - way less smugly belligerent.
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