Archives for the tag "ROI"

The ROI of content

November 17, 2011 · Posted in Content Development, Content Strategy  

That content contributes to an organization’s bottom line is no longer a novel idea. This article discussed examples of content ROI.

Getting ROI by Using Lean in Content Production

October 26, 2011 · Posted in Content Development, Content Strategy, Metrics  

Rigorous examination of even a small area of content production can yield significant results using Lean principles.

Good Content Means Good Business

May 9, 2011 · Posted in Content Strategy  

CMS Myth asked if I’d do an interview in advance of Confab 2011, and the result was an interview called Good Content Means Good Business.

The Pitch for Content Strategy

May 3, 2011 · Posted in Content Strategy, Deliverables  

Making the case for content strategy is all about demonstrating the value it will bring, to help organizations meet their business objectives.

Technology won’t fix a bad strategy

July 15, 2010 · Posted in Content management, Content Strategy, Requirements  

Successful technology implementations all share a common denominator: a strong content strategy.

Consequences of not having a good content strategy

November 9, 2009 · Posted in Content Development, Content Strategy  

An unexpected, informal usability test shows the role of content as part of the overall user experience.

5 Top Business Benefits of Content Re-Use

April 8, 2009 · Posted in Content management  

How do you know if a component content management system (CCMS) is right for you? Consultants may have sophisticated formulas for calculating the ROI of a CCMS, but here are some simple questions that you can answer as a self-test: Do you re-use a lot of the same content in difference manuals, or in different [...]

Strategies for adopting structured content

March 17, 2009 · Posted in Content Development  

Here is the slide deck from my DocTrain West presentation, Before You Touch the Tools: Strategies for Adopting Structured Content. The presentation focused on figuring out the type of structure you’d want to use and why, how to sell the implementation to your budget-holding (and other) stakeholders, and tips and tricks for a successful implementation.

Keep creating unexpected value

December 24, 2008 · Posted in Management, Professional development  

What better way to create a great customer experience than by delivering more than they expect?

Documentation: Cost or Investment?

November 7, 2008 · Posted in Content Development  

An organization shows that gets what other organizations have found out the hard way: bad documentation costs money.

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