Archives for the tag "ROI"
Technology won’t fix a bad strategy
Successful technology implementations all share a common denominator: a strong content strategy.
Consequences of not having a good content strategy
An unexpected, informal usability test shows the role of content as part of the overall user experience.
5 Top Business Benefits of Content Re-Use
How do you know if a component content management system (CCMS) is right for you? Consultants may have sophisticated formulas for calculating the ROI of a CCMS, but here are some simple questions that you can answer as a self-test: Do you re-use a lot of the same content in difference manuals, or in different [...]
Strategies for adopting structured content
Here is the slide deck from my DocTrain West presentation, Before You Touch the Tools: Strategies for Adopting Structured Content. The presentation focused on figuring out the type of structure you’d want to use and why, how to sell the implementation to your budget-holding (and other) stakeholders, and tips and tricks for a successful implementation.
Keep creating unexpected value
What better way to create a great customer experience than by delivering more than they expect?
Documentation: Cost or Investment?
An organization shows that gets what other organizations have found out the hard way: bad documentation costs money.
Poor usability marring site experience sparks thoughts on ROI
What happens when a site is developed to be very attractive and nominally useful, but lacks user-centered design.
Recent Posts
- Technology won’t fix a bad strategy
- CMS Facts and Myths, and Why Process is So Important
- Skills to transition to content strategy
- Content strategy: The skills conundrum
- Abilities and aptitudes for a content strategist
- The extraordinary world of content strategists
- Dispelling More Content Myths
- Dispelling Myths about the Content Lifecycle
- Content Lifecycle
- Satisfying the cat: a user-centered design metaphor
Categories
Tags
accessibility ann rockley career development CMS content as asset content convergence content lifecycle content management content strategy convergence DITA Duo Consulting experience design Flash information architecture integration intelligent content interaction design management marketing mentors microformats open standards politics processes professional development ROI search section 508 services single-sourcing social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content user experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Flash pages, skip intros, and other annoying content
- Content strategy and the new face of documentation
- Content strategy includes convergence, integration, and syndication
- Redefining content strategy
- A practical definition of content
- CMS selection practices need maturation
- The Content is Not in the Tool: Using Blogging, Microblogging, and Related Social Media Tools to Get Jobs and Influence People (or not)
- 5 Top Business Benefits of Content Re-Use
- Having community means growing community
Random Posts
- Technology won’t fix a bad strategy
- Registration now open for content strategy conference
- What is content convergence in the context of content management?
- The Content Wrangler talks content management on technology radio show
- Changing content paradigms include social media in technical communication contexts
Latest Tweets- I'm going to a VanUE Meetup: http://meetup.com/u/mMR 1 hr ago
- Fri to-do list: finish content matrix, buy BMW, go to dinner at KS's, joan jett! 5 days ago
- RT @halvorson: BREAKING NEWS! Brain Traffic to host #contentstrategy conference, May 9-10 '11. And you're all invited! http://j.mp/b9LVXS 1 week ago
- Funn with Venn - How to be happy in business: http://bit.ly/5TUxqX 1 week ago
- More updates...
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