Archives for the tag "processes"
Getting ROI by Using Lean in Content Production
Rigorous examination of even a small area of content production can yield significant results using Lean principles.
Turning Copy into Content
If copy is the message, then what, then, makes copy into content? In a day when virtually all organizational content gets processed by some sort of technology I would say that that union of editorial structure and semantic structure is the complement that creates content. Let’s start with the lowly Word document. How many of [...]
Content Mapping Process
This content mapping process recognizes that there may be multiple personas within a sales cycle, each needing different content.
The Elements of Content Strategy
Erin Kissane’s book, The Elements of Content Strategy, gets a thumbs up as a tool for aspiring and practising content strategists.
Content Workflow Diagram
This content workflow example depicts a mid-to-large firm’s content workflow process for the publication of a new press release.
Transaction Flows
Transaction flows need content documented for all transactional states.
Current State Analysis – Stakeholder Interview Protocol
Sample of a stakeholder interview protocol for current state of a gap analysis.
Surfacing content: ways to keep content in sync
Keeping content synchronized is very different between a Web CMS and a component CMS. Compare the differences and the practical applications for each type.
Technology won’t fix a bad strategy
Successful technology implementations all share a common denominator: a strong content strategy.
CMS Facts and Myths, and Why Process is So Important
Ensure that you’re not left holding the bag when the CMS vendor has left the building; get your processes in place.
Recent Posts
- Setting a context for a content strategy vocabulary
- Toward a common content strategy vocabulary
- The added value of content through curation
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
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- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- A practical definition of content
- Flash pages, skip intros, and other annoying content
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Content strategy includes convergence, integration, and syndication
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
Random Posts
Latest Tweets- RT @stc_cs: The winners of the books at the #contentstrategy SIG table at #stc12 can get their books from @rahelab on Tues a.m. 2 hrs ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as localization is to translation (Carol Moyer - Baltimore-DC chapter) 3 hrs ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as a skeleton is to the body. (Marguerite Krupp). 3 hrs ago
- #stc12 Honorable mentions include: #contentstrategy is to #techcomm as a trail map is to a hike. 3 hrs ago
- More updates...
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