Archives for the tag "processes"
Technology won’t fix a bad strategy
Successful technology implementations all share a common denominator: a strong content strategy.
CMS Facts and Myths, and Why Process is So Important
Ensure that you’re not left holding the bag when the CMS vendor has left the building; get your processes in place.
Underestimating the “yes but” factor
The “yes but” factors can ruin a project if stakeholders dig in their heels to protect their territory.
CMS selection practices need maturation
Janus Boye, a content management analyst whose skills I have long admired, recently posted an article Is Corruption [in the CM industry] an Issue? In it, he discusses some of the ways that vendors inadvertently, or purposefully, incent buyers to favour their products. I believe that this is just the tip of the iceberg, as [...]
Strategies for adopting structured content
Here is the slide deck from my DocTrain West presentation, Before You Touch the Tools: Strategies for Adopting Structured Content. The presentation focused on figuring out the type of structure you’d want to use and why, how to sell the implementation to your budget-holding (and other) stakeholders, and tips and tricks for a successful implementation.
Non-technical issues during CMS implementations — TechCraft
TechCraft, the online newsletter aimed at technical writers in India and the Asia Pacific region, has just published Volume 40, with an article of mine on understanding some of the non-technical issues that arise during the implementation of a content management system, and how to address them. Understanding how disruptive this technology change can be [...]
Taxonomy considerations in component content management
Organizing your files within a component content management sounds like a no-brainer, but it’s not that simple. The temptation is to recreate your existing file structure, with the high-level structure consisting of something like: Level 1: Product Line Level 1: Product Line > Level 2: Product Name Level 1: Product Line > Level 2: Product [...]
Using topic-based writing to meet aggressive deadlines
What happens on a project where the client needs a tremendous amount of content produced within an extremely tight timeline?
Caveat emptor – cautions when choosing a CMS
A couple of years ago, I was ambushed by an IT manager who called me into a meeting and put me head-to-head with a Gartner Group CMS analyst whose agenda seemed to be to discredit me as a CMS consultant. The idea was that the Gartner Group analyst would criticize the CMS choices on my [...]
Recent Posts
- Technology won’t fix a bad strategy
- CMS Facts and Myths, and Why Process is So Important
- Skills to transition to content strategy
- Content strategy: The skills conundrum
- Abilities and aptitudes for a content strategist
- The extraordinary world of content strategists
- Dispelling More Content Myths
- Dispelling Myths about the Content Lifecycle
- Content Lifecycle
- Satisfying the cat: a user-centered design metaphor
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- Using topic-based writing to meet aggressive deadlines
- Flash pages, skip intros, and other annoying content
- Content strategy includes convergence, integration, and syndication
- Content strategy and the new face of documentation
- Redefining content strategy
- A practical definition of content
- CMS selection practices need maturation
- The Content is Not in the Tool: Using Blogging, Microblogging, and Related Social Media Tools to Get Jobs and Influence People (or not)
- 5 Top Business Benefits of Content Re-Use
- Having community means growing community
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