Archives for the tag "open standards"

Defining Content in the Age of Technology

October 18, 2011 · Posted in Content Development, content management, Content Strategies, user experience  

Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.

Turning Copy into Content

October 11, 2011 · Posted in Content Development, Content Strategies  

If copy is the message, then what, then, makes copy into content?  In a day when virtually all organizational content gets processed by some sort of technology I would say that that union of editorial structure and semantic structure is the complement that creates content. Let’s start with the lowly Word document. How many of [...]

Copy and content: a tale of two realities

October 4, 2011 · Posted in Content Development, Content Strategies  

Copy is not content. First of three posts that explain the key differences and why it matters.

Congility conference features IDI contributions

April 8, 2011 · Posted in Content Development, Events  

Rahel Bailie participates in Congility 2011 – Gatwick, UK, May 2011.

Protecting your corporate content assets means easy interchange

March 11, 2009 · Posted in content management, Content Strategies  

To get the most out of your content, you need to be able to re-use it in appropriate places. Having content that can “play nice” with other systems is a key component of a good content strategy.