Archives for the tag "marketing"
The ROI of content
That content contributes to an organization’s bottom line is no longer a novel idea. This article discussed examples of content ROI.
The Content Strategy Bookshself
If you were to look at your library of books related to content strategy – directly or indirectly – what would be on that shelf? Here’s what is on mine.
The Pitch for Content Strategy
Making the case for content strategy is all about demonstrating the value it will bring, to help organizations meet their business objectives.
Content Mapping Process
This content mapping process recognizes that there may be multiple personas within a sales cycle, each needing different content.
How to alienate customers and drive away prospects
A content strategy anticipates the info users may need, and provides it in the best way. Here’s a how-not-to example.
Redefining content strategy
An argument to broaden the definition of content strategy to include more consumer-facing content types.
Experience design for the market segment of middle-aged women
It’s natural to want to categorize our customers; in fact, it’s a necessity. Some of the segmentation is quite misunderstood, and organizations are missing valuable opportunities by not investigating the changing nature of the segments. Here’s an email I received last month from a colleague that demonstrates: HAPPY BIRTHDAY, RAHEL! It may not be the [...]
Keep creating unexpected value
What better way to create a great customer experience than by delivering more than they expect?
Ten Things Small Business Owners Should Do in 2009
Business owners can improve user experience in a holistic way for customers by taking these market adoption measures.
Documentation: Cost or Investment?
An organization shows that gets what other organizations have found out the hard way: bad documentation costs money.
Recent Posts
- The increasing relevance of ebooks and other epublications
- All I learned about book publishing comes from The Book
- Content Re-use and Narrative Flow
- 2012 in Review – a Content Strategy Retrospective
- Two weeks, four events, eight observations: insights from the conference circuit
- Content Inventories, Audits, and Analyses: All part of benchmarking
- Working on the City of Vancouver website
- Occupying a unique content strategy space
- Move over, Big Data. It’s time for Big Content.
- Setting a context for a content strategy vocabulary
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Random Posts
- What’s the right price?: Rate structures for contractors and consultants
- How to alienate customers and drive away prospects
- Social media workshop a roaring success
- Public-sector content, web development and content strategy, and career cautions for writers
- How to Develop a Great FAQ Page for an Online Course
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