Archives for the tag "marketing"
The ROI of content
That content contributes to an organization’s bottom line is no longer a novel idea. This article discussed examples of content ROI.
The Content Strategy Bookshself
If you were to look at your library of books related to content strategy – directly or indirectly – what would be on that shelf? Here’s what is on mine.
The Pitch for Content Strategy
Making the case for content strategy is all about demonstrating the value it will bring, to help organizations meet their business objectives.
Content Mapping Process
This content mapping process recognizes that there may be multiple personas within a sales cycle, each needing different content.
How to alienate customers and drive away prospects
A content strategy anticipates the info users may need, and provides it in the best way. Here’s a how-not-to example.
Redefining content strategy
An argument to broaden the definition of content strategy to include more consumer-facing content types.
Experience design for the market segment of middle-aged women
It’s natural to want to categorize our customers; in fact, it’s a necessity. Some of the segmentation is quite misunderstood, and organizations are missing valuable opportunities by not investigating the changing nature of the segments. Here’s an email I received last month from a colleague that demonstrates: HAPPY BIRTHDAY, RAHEL! It may not be the [...]
Keep creating unexpected value
What better way to create a great customer experience than by delivering more than they expect?
Ten Things Small Business Owners Should Do in 2009
Business owners can improve user experience in a holistic way for customers by taking these market adoption measures.
Documentation: Cost or Investment?
An organization shows that gets what other organizations have found out the hard way: bad documentation costs money.
Recent Posts
- Setting a context for a content strategy vocabulary
- Toward a common content strategy vocabulary
- The added value of content through curation
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
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accessibility ann rockley career development CMS content as asset Content convergence content lifecycle Content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design Management marketing mentors open standards plain language politics processes Professional development ROI search section 508 services single-sourcing Social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content User experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- A practical definition of content
- Flash pages, skip intros, and other annoying content
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Content strategy includes convergence, integration, and syndication
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
Random Posts
Latest Tweets- RT @stc_cs: The winners of the books at the #contentstrategy SIG table at #stc12 can get their books from @rahelab on Tues a.m. 2 hrs ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as localization is to translation (Carol Moyer - Baltimore-DC chapter) 2 hrs ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as a skeleton is to the body. (Marguerite Krupp). 2 hrs ago
- #stc12 Honorable mentions include: #contentstrategy is to #techcomm as a trail map is to a hike. 2 hrs ago
- More updates...
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