Intentional Design Inc. » Duo Consulting http://intentionaldesign.ca Content strategies for business impact Thu, 15 Jul 2010 20:51:21 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://intentionaldesign.ca http://intentionaldesign.ca/www/pmh3472/public_html/wp-content/uploads/2009/09/IDI-favicon.ico Intentional Design Inc. Life After Launch: Web Operations Management http://intentionaldesign.ca/2009/01/10/life-after-launch-web-operations-management/ http://intentionaldesign.ca/2009/01/10/life-after-launch-web-operations-management/#comments Sat, 10 Jan 2009 23:15:23 +0000 rahelab http://wpsandbox.com/?p=402 I wrote an article for the Duo Consulting blog on what used to be generally lumped into the change management phase of a content management project. The gist of the post is that preparing for the launch of a CMS is like preparing for the wedding day itself, rather than thinking of the coming together as a long-term committed relationship – in other words, a marriage.

When the project budget starts to get iffy, what gets cut is usually the planning for after The Big Day. There seems to be a blind faith that either (a) the romance of the new system will make everything work just fine – I call this the starry-eyed bride approach, or (b) that staff will adopt the arranged marriage by edict – the bullying husband approach. We know the outcomes of these approaches; some of us have been subjected to them ourselves.

The good news is that now we have a name for the line item in the CMS project budget: web operations management. The bad news is that more organizations still prepare for a wedding than prepare for a marriage. With the wonky economic situation and a greater need for fiscal responsibility, will 2009 finally be the year of responsible coupling?

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