Archives for the tag "deliverables"

The Content Strategy Bookshself

June 6, 2011 · Posted in Content Strategy  

If you were to look at your library of books related to content strategy – directly or indirectly – what would be on that shelf? Here’s what is on mine.

Transactional Content Matrix

April 19, 2011 · Posted in Content Strategy, Deliverables  

Transactional content isn’t sexy and can be complicated, but is often the primary content seen by customers.

Content Workflow Diagram

March 29, 2011 · Posted in Content Strategy, Deliverables  

This content workflow example depicts a mid-to-large firm’s content workflow process for the publication of a new press release.

Current State Analysis – Stakeholder Interview Protocol

March 15, 2011 · Posted in Content Strategy, Deliverables  

Sample of a stakeholder interview protocol for current state of a gap analysis.

The Content Review: A Content Quality Scorecard

March 8, 2011 · Posted in Content Strategy, Deliverables  

The content review is a measure of existing content quality against a set of heuristics, from which you can generate a content scorecard.

The Content Brief

March 1, 2011 · Posted in Content Strategy, Deliverables  

The content brief is often the first deliverable on a content strategy project.

Writing templates

February 22, 2011 · Posted in Content Strategy, Deliverables  

Writing templates created in a word processor