Archives for the tag "content strategy"

Content strategy explained: two perspectives

October 25, 2009 · Posted in Content Strategies, Events, user experience  

nForm rep Matthew Nish-Lapidus interviewed me and Kristina Halvorson, in advance of the CANUX 2009 weekend workshop in beautiful Banff, on the topic of content strategy. The interviews, in podcast form, discuss content strategy from quite different perspectives, yet there is an underlying similarity about this field of practice. In true content strategy form, the [...]

How to alienate customers and drive away prospects

October 5, 2009 · Posted in Content Strategies, user experience  

A content strategy anticipates the info users may need, and provides it in the best way. Here’s a how-not-to example.

Treasure and the hunt: a content strategy take on user experience

September 24, 2009 · Posted in Content Strategies, user experience  

If your search, or “treasure hunt,” doesn’t lead to the expected content “treasure,” your user experience has failed due to lack of content strategy.

Want to learn about content strategy?

September 22, 2009 · Posted in Content Strategies, Events, content management  

Content strategy presentations during 2009 – learning opportunities.

Pick your SXSW 2010 content strategy panels

August 21, 2009 · Posted in Content Strategies, Events  

Vote for content strategy topics for the SXSW 2010 conference.

A practical definition of content

June 26, 2009 · Posted in Content Development, Content Strategies  

Content is contextualized data. Context is what gives data meaning and allows people to understand it.

Redefining content strategy

June 11, 2009 · Posted in Content Strategies, content convergence  

An argument to broaden the definition of content strategy to include more consumer-facing content types.

Reading the tags, or between the tags?

June 6, 2009 · Posted in Content Development, Content Strategies, user experience  

There are those who read code, and those who read what’s between the tags. If you care about content, arm yourself with tools to manage what’s between the tags.

Delivering the steak, not just the sizzle

May 25, 2009 · Posted in Content Strategies  

There are too many sites that deliver the sizzle without the steak – in other words, great interactivity but not enough, or the right, content.

Content strategy and the new face of documentation

May 10, 2009 · Posted in Content Strategies  

Content strategy in the context of trends in delivery of technical content.

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