Archives for the tag "content strategy"
2012 was a year of collaboration for Intentional Design, and the cumulative efforts resulted in some significant outcomes this year.
This is about Big Content – consideration of content beyond the copy, and even beyond the content. It’s about hardware and software infrastructure, as well.
That content contributes to an organization’s bottom line is no longer a novel idea. This article discussed examples of content ROI.
Rigorous examination of even a small area of content production can yield significant results using Lean principles.
The signage in Vancouver’s transit system is an example of how small content problems can have a negative effect on the overall user experience.
The Congility 2011 conference theme is Content Integration – Leveraging Content Standards to Improve Customer Experience.
Making the case for content strategy is all about demonstrating the value it will bring, to help organizations meet their business objectives.
This content mapping process recognizes that there may be multiple personas within a sales cycle, each needing different content.
Transactional content isn’t sexy and can be complicated, but is often the primary content seen by customers.
Rahel Bailie participates in Congility 2011 – Gatwick, UK, May 2011.
- The increasing relevance of ebooks and other epublications
- All I learned about book publishing comes from The Book
- Content Re-use and Narrative Flow
- 2012 in Review – a Content Strategy Retrospective
- Two weeks, four events, eight observations: insights from the conference circuit
- Content Inventories, Audits, and Analyses: All part of benchmarking
- Working on the City of Vancouver website
- Occupying a unique content strategy space
- Move over, Big Data. It’s time for Big Content.
- Setting a context for a content strategy vocabulary
- Content classification and findability
- Content development
- Content management
- Content strategy
- Information design and usability
- Professional development
- Social media
- User experience