Archives for the tag "content strategy"
The ROI of content
That content contributes to an organization’s bottom line is no longer a novel idea. This article discussed examples of content ROI.
Getting ROI by Using Lean in Content Production
Rigorous examination of even a small area of content production can yield significant results using Lean principles.
If you’re not outraged, you’re not paying attention
The signage in Vancouver’s transit system is an example of how small content problems can have a negative effect on the overall user experience.
Content Agility and Why You Need to Go to London
The Congility 2011 conference theme is Content Integration – Leveraging Content Standards to Improve Customer Experience.
The Pitch for Content Strategy
Making the case for content strategy is all about demonstrating the value it will bring, to help organizations meet their business objectives.
Content Mapping Process
This content mapping process recognizes that there may be multiple personas within a sales cycle, each needing different content.
Transactional Content Matrix
Transactional content isn’t sexy and can be complicated, but is often the primary content seen by customers.
Congility conference features IDI contributions
Rahel Bailie participates in Congility 2011 – Gatwick, UK, May 2011.
The Elements of Content Strategy
Erin Kissane’s book, The Elements of Content Strategy, gets a thumbs up as a tool for aspiring and practising content strategists.
Content Workflow Diagram
This content workflow example depicts a mid-to-large firm’s content workflow process for the publication of a new press release.
Recent Posts
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
- Content that RAITES
- The Brief Content Audit
- Why content strategy: explaining its value proposition
Categories
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accessibility ann rockley career development CMS content as asset content convergence content lifecycle content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design management marketing mentors open standards plain language politics processes professional development ROI search section 508 services single-sourcing social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content user experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- Flash pages, skip intros, and other annoying content
- A practical definition of content
- Content strategy includes convergence, integration, and syndication
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
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