Archives for the tag "content management"

Technology won’t fix a bad strategy

July 15, 2010 · Posted in Content Strategies, Requirements, content management  

Successful technology implementations all share a common denominator: a strong content strategy.

CMS Facts and Myths, and Why Process is So Important

June 18, 2010 · Posted in content management  

Ensure that you’re not left holding the bag when the CMS vendor has left the building; get your processes in place.

Content Lifecycle

April 15, 2010 · Posted in Content Strategies, content management  

The content lifecycle is described as an organic system, in a technology-agnostic way.

Consequences of not having a good content strategy

November 9, 2009 · Posted in Content Development, Content Strategies  

An unexpected, informal usability test shows the role of content as part of the overall user experience.

Want to learn about content strategy?

September 22, 2009 · Posted in Content Strategies, Events, content management  

Content strategy presentations during 2009 – learning opportunities.

Component content management as content mashup

September 11, 2009 · Posted in content management  

Using the metaphor of mash-ups, explaining component content management.

CMS selection practices need maturation

April 11, 2009 · Posted in Events, content management  

Janus Boye, a content management analyst whose skills I have long admired, recently posted an article Is Corruption [in the CM industry] an Issue? In it, he discusses some of the ways that vendors inadvertently, or purposefully, incent buyers to favour their products. I believe that this is just the tip of the iceberg, as [...]

5 Top Business Benefits of Content Re-Use

April 8, 2009 · Posted in content management  

How do you know if a component content management system (CCMS) is right for you? Consultants may have sophisticated formulas for calculating the ROI of a CCMS, but here are some simple questions that you can answer as a self-test: Do you re-use a lot of the same content in difference manuals, or in different [...]

Content strategy includes convergence, integration, and syndication

April 7, 2009 · Posted in Content Strategies, content convergence, social media, user experience  

A look at the changing nature of content, treating content as a valued corporate asset, and the changes in processes to support its use.

Protecting your corporate content assets means easy interchange

March 11, 2009 · Posted in Content Strategies, content management  

To get the most out of your content, you need to be able to re-use it in appropriate places. Having content that can “play nice” with other systems is a key component of a good content strategy.

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