Archives for the tag "content as asset"

The ROI of content

November 17, 2011 · Posted in Content Development, Content Strategies  

That content contributes to an organization’s bottom line is no longer a novel idea. This article discussed examples of content ROI.

Copy and content: a tale of two realities

October 4, 2011 · Posted in Content Development, Content Strategies  

Copy is not content. First of three posts that explain the key differences and why it matters.

Content that RAITES

September 28, 2011 · Posted in Content Development  

Both the editorial and technical sides make content work in the information age. Good web-worthy content can be explained as content that RAITES.

Good Content Means Good Business

May 9, 2011 · Posted in Content Strategies  

CMS Myth asked if I’d do an interview in advance of Confab 2011, and the result was an interview called Good Content Means Good Business.

The Pitch for Content Strategy

May 3, 2011 · Posted in Content Strategies, Deliverables  

Making the case for content strategy is all about demonstrating the value it will bring, to help organizations meet their business objectives.

Consequences of not having a good content strategy

November 9, 2009 · Posted in Content Development, Content Strategies  

An unexpected, informal usability test shows the role of content as part of the overall user experience.

Redefining content strategy

June 11, 2009 · Posted in content convergence, Content Strategies  

An argument to broaden the definition of content strategy to include more consumer-facing content types.

Content strategy includes convergence, integration, and syndication

April 7, 2009 · Posted in content convergence, Content Strategies, social media, user experience  

A look at the changing nature of content, treating content as a valued corporate asset, and the changes in processes to support its use.

Making Your Content Work for You

March 23, 2009 · Posted in Content Development  

Does your organization consider your content a pain point that they’d love to eliminate? Or do they consider it a corporate asset that is valued and exploited to its full potential? Using the music industry as an example of an industry that gets the most from its content, this presentation illustrates ways to make your [...]