Archives for the tag "ann rockley"

The Content Strategy Bookshself

June 6, 2011 · Posted in Content Strategies  

If you were to look at your library of books related to content strategy – directly or indirectly – what would be on that shelf? Here’s what is on mine.

Intelligent Content

January 11, 2009 · Posted in content convergence, Content Strategies  

Intelligent content is described by Ann Rockley, organizer of a conference of the same name, as content that “is not limited to one purpose, technology or output. It’s structurally rich and semantically aware and is therefore automatically discoverable, reusable, reconfigurable and adaptable.” There is no single application of intelligent content, but rather common characteristics. Here [...]