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Intentional Design Inc (IDI) is a consultancy focusing on performance improvement for communication products. The core practice area is the development of content strategies, which touches on the interrelated areas of content development (structured content for multi-channel publishing, Web content, and social media), user-centered design (business and user analysis, persona and scenario development, information architecture, and usability assessments), and content management consulting (Web and Component Content Management).
IDI partners with a core group of experienced consultant/contractors who handle projects from a multidisciplinary approach, with specific expertise are brought in on an “as needed” basis when specialty skills are required. The IDI partners have substantial individual experience before coming together under the IDI umbrella. The ongoing relationship between the consultants brings together the best qualities: the cohesiveness of a team, with the breadth of practice of practitioners with entrepreneurial drive.
Because IDI focuses on improving the performance of communications products, the team focuses on gaining a solid understanding of the business objectives — for the improvements to be effective, they must fulfill the business objectives that call for improvements to be made — and the users and their tasks — knowing how specific user groups interact with the system ensures that the technology functions efficiently and effectively. By relating all decisions to business objectives and user needs, the business value of the improvement project becomes the lens through which all activities are focused. IDI has been an incorporated company since 2002, and has experienced steady growth, both in increasing the geographic scope of market and the size and complexity of projects undertaken.
The IDI client roster includes world-class organizations that span industries such as aviation, health care, medical devices, consumer electronics, online retail, online wholesale, transportation, software development, tourism, localization, higher education, natural resources, engineering, and health care. IDI plans to continue to be a leading provider of technical communication services and boutique user-centered design and content management consulting services to discerning clients.
Popularity: 2% [?]
Recent Posts
- Technology won’t fix a bad strategy
- CMS Facts and Myths, and Why Process is So Important
- Skills to transition to content strategy
- Content strategy: The skills conundrum
- Abilities and aptitudes for a content strategist
- The extraordinary world of content strategists
- Dispelling More Content Myths
- Dispelling Myths about the Content Lifecycle
- Content Lifecycle
- Satisfying the cat: a user-centered design metaphor
Categories
Tags
accessibility ann rockley career development CMS content as asset content convergence content lifecycle content management content strategy convergence DITA Duo Consulting experience design Flash information architecture integration intelligent content interaction design management marketing mentors microformats open standards politics processes professional development ROI search section 508 services single-sourcing social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content user experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Flash pages, skip intros, and other annoying content
- Content strategy and the new face of documentation
- Content strategy includes convergence, integration, and syndication
- Redefining content strategy
- A practical definition of content
- CMS selection practices need maturation
- The Content is Not in the Tool: Using Blogging, Microblogging, and Related Social Media Tools to Get Jobs and Influence People (or not)
- 5 Top Business Benefits of Content Re-Use
- Having community means growing community
Random Posts
- I'm going to a VanUE Meetup: http://meetup.com/u/mMR 1 hr ago
- Fri to-do list: finish content matrix, buy BMW, go to dinner at KS's, joan jett! 5 days ago
- RT @halvorson: BREAKING NEWS! Brain Traffic to host #contentstrategy conference, May 9-10 '11. And you're all invited! http://j.mp/b9LVXS 1 week ago
- Funn with Venn - How to be happy in business: http://bit.ly/5TUxqX 1 week ago
- More updates...



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