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Intentional Design Inc (IDI) is a consultancy focusing on performance improvement for communication products. The core practice area is the development of content strategies, which touches on the interrelated areas of content development (structured content for multi-channel publishing, Web content, and social media), user-centered design (business and user analysis, persona and scenario development, information architecture, and usability assessments), and content management consulting (Web and Component Content Management).

IDI partners with a core group of experienced consultant/contractors who handle projects from a multidisciplinary approach, with specific expertise are brought in on an “as needed” basis when specialty skills are required. The IDI partners have substantial individual experience before coming together under the IDI umbrella. The ongoing relationship between the consultants brings together the best qualities: the cohesiveness of a team, with the breadth of practice of practitioners with entrepreneurial drive.

Because IDI focuses on improving the performance of communications products, the team focuses on gaining a solid understanding of the business objectives — for the improvements to be effective, they must fulfill the business objectives that call for improvements to be made — and the users and their tasks — knowing how specific user groups interact with the system ensures that the technology functions efficiently and effectively. By relating all decisions to business objectives and user needs, the business value of the improvement project becomes the lens through which all activities are focused. IDI has been an incorporated company since 2002, and has experienced steady growth, both in increasing the geographic scope of market and the size and complexity of projects undertaken.

The IDI client roster includes world-class organizations that span industries such as aviation, health care, medical devices, consumer electronics, online retail, online wholesale, transportation, software development, tourism, localization, higher education, natural resources, engineering, and health care. IDI plans to continue to be a leading provider of technical communication services and boutique user-centered design and content management consulting services to discerning clients.

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