Resources

Presentations | Articles | Audio/Video | Books

Presentations

Rahel Bailie regularly presents at conferences related to content strategy, interactive marketing, content management, technical communications, marketing communications, and publishing strategies.  A sampling of presentations:

Speaker – Gilbane, Boston, Dec 2011
Topic –  One Project, Three Strategies: What Teams Need to Know About Design, Development and Content Strategies for Content-driven Initiatives

Keynote speaker - Lavacon, Austin, Nov 2011
Topic – The Content Strategy Paradox

Speaker - tcworld, Wiesbaden, Oct 2011
Topic – Adventures in Localization: The Oft-Forgotten Stepchild of Content Strategy

Keynote speaker – IMC Vancouver, Vancouver, Oct 2011 (International Internet Marketing Association)
Topic – Understanding the Content Strategy Landscape

Workshop leader - Content Strategy in a Day, Portland, Washington, DC, Sept/Oct 2011

Keynote speaker – UPADC, Washington, Sept 2011 (Usability Professionals’ Association, Washington, DC)
Topic – The Content Strategy Paradox

Speaker, Workshop leader – STC Summit, Sacramento, May 2011
Topics – Refining the Content Strategy Lifecycle, Best Practices in Management, Beginner’s Guide to Content Strategy

Featured speaker, Workshop leader – Congility, London, May 2011
Topics – The Content Strategy Paradox, Not All Strategies Are Created Equal

Speaker - aQuatic International Conference, London, May 2011 (acrolinx)
Topic – The Role of Content in the User Experience

Speaker – Confab, Minneapolis, May 2011
Topic – Good Products Deserve Good Content

Speaker – Intelligent Content Conference, Palm Springs, Feb 2011
Topic – Increasing the intelligence of your content lifecycle

Keynote speaker – Content Strategy Applied, London, Jan 2011
Topic – If Only I Had a Content Strategy

Keynote speaker – Content Strategy Forum, Paris, 2010
Topic – Content Strategy: A Framework for Managing Content throughout its Lifecycle

Many of these presentation slide decks can be found on slideshare.

Articles

The Content Strategy Knol: various contributions

TC World: What’s the Buzz about Content Strategy?

Backbone Magazine: Understanding the Content Landscape

Johnny Holland: Content Lifecycle: Closing the loop in content strategy

The Content Wrangler: Rahel Bailie Provides a Content Strategy Primer

Data Conversion Laboratory: The Dawning of the Age of Content and Why Content Convergence Matters to You

Content Marketing Institute: How to Climb the Engagement Pyramid with Public Sector Content

Content Marketing Institute: Don’t Think Marketing. Think Relationship.

ASIS Bulletin: What’s the Buzz about Content Strategy?

The CMS Myth: Top ten claims by big-box CMS vendors

TechCom Manager: Content Management — A Career Path for Techcom Managers

Writing Assistance: The Why and How of Content Convergence and Integration

The Rockley Report: Making the Case for Content Management

Boxes and Arrows: Comics for Consumer Communication

TechCom Manager: Topic-Based Writing to the Rescue: Project Considerations for Managers [Case Study]

ACM eLearn magazine: How to develop a great FAQ page for an online course

Audio/Video

[Presentation] What Web Teams Need to Know about Design, Development, and Content Strategies

[Webinar] A Rose by Any Other Name Is Not a Rose – Terminology Management Matters

[Podcast] Content Strategy: Interview with Rahel Bailie

[Interview] Content Integration

[Video] Rachel Lovinger and Rahel Bailie Talk Content Strategy

[Interview] Are You Content Strategy Material?

[Podcast] Content strategy: the bigger picture

Recommended Books

Planning and Design

Content Strategy: Connecting the dots between business, brand, and benefits (Rahel Bailie and Noz Urbina)

Harnessing Complexity (Robert Axelrod and Michael Cohen)

Managing Enterprise Content (Ann Rockley)

Content Management Bible (Bob Boiko)

Document Engineering (Robert J Glushko, Tim McGrath)

Content and Complexity (Michael J Alberts, Beth Maxur, eds)

Designing e-Learning (Saul Carliner)

Information Design (Robert Jacobson, ed)

User Experience

Understanding Your Users (Catherine Courage, Kathy Baxter)

The User is Always Right (Steve Mulder and Ziv Yaar)

Paper Prototyping (Carolyn Snyder)

Why Software Sucks (David Platt)

Handbook of Usability Testing (Jerry Rubin, Dana Chisnell, Jared Spool)

Storytelling for User Experience (Whitney Quesenbery, Kevin Brooks)

Observing the User Experience (Mike Kuniavsky)

Subject to Change (Peter Merholz, Brandon Schauer)

Rocket Science Made Easy (Steve Krug)

Simple and Usable (Giles Colborne)

Do Good Design (David B Berman)

Built for Use (Karen Donoghue)

Mental Models (Indi Young)

The Inmates are Running the Asylum (Alan Cooper)

Practitioner Guides

The Web Content Strategist’s Bible (Richard Sheffield)

Elements of Content Strategy (Erin Kissane)

Letting Go of the Words (Ginny Redish)

Content Strategy for the Web (Kristina Halvorson)

Creating the Perfect Design Brief (Peter L Phillips)

Business Process Mapping (Jacka Keller)

Request for Proposal (Bud Porter-Roth)

Managing Knowledge (Wayne Applehans, Alden Globe, Greg Laugero)

Managing Your Documentation Products (JoAnn Hackos)

Techniques for Technical Communicators (Carol Barnum, Saul Carliner)

Sister Bernadette’s Barking Dog (Kitty Burns Florey)

The Accidental Taxonomist (Heather Hedden)

The Visual Display of Quantitative Information (Edward Tufte)

Envisioning Information (Edward Tufte)

Editorial

Clout (Colleen Jones)

Neuro Web Design (Susan M Weinschenk, PhD)

Content Rules (CC Chapman and Ann Handley)

Get Content, Get Customers (Joe Pulizzi and Newt Barrett)

Content Nation (John Blossom)

Curation Nation (Steven Rosenbaum)

Predictably Irrational (Dan Ariely)

Delivering Happiness (Tony Hsieh)

Branded Nation (James B Twitchell)

Call to Action (Bryan and Jeffrey Eisenberg)

Intercultural Communication (James W Neuliep)

A Practical Guide to Localization (Bert Esselink)

International Technical Communication (Nancy L Hoft)

Metadata and Delivery

Audience, Relevance, and Search (James Mathewson, Frank Donatone, and Synthia Fishel)

Search Engine Visibility (Shari Thurow)

Metadata Solutions (Adrienne Tennenbaum)

Killer Web Content (Gerry McGovern)

Wiki (Alan Porter)

Introduction to DITA (Jennifer Linton, Kylene Bruski)

User Engagement

Conversation and Community (Anne Gentle)

Here Comes Everybody (Clay Shirky)

SocialCorp (Joel Postman)

Sway (Ori and Rom Brafman)

The Thank You Economy (Gary Vaynerchuk)

Radically Transparent (Andy Beal, Dr. Judy Strauss)

Crowdsourcing (Jeff Howe)

Participating in Explanatory Dialogues (Johanna D Moore)

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