Presentations | Articles | Audio/Video | Books


Rahel Bailie regularly presents at conferences related to content strategy, interactive marketing, content management, technical communications, marketing communications, and publishing strategies.  Many of the presentation slide decks can be found on SlideShare.


Suite Seven: Running a Content Strategy Workshop

Indus: Extending Usability Testing to Include Content

TC World: What’s the Buzz about Content Strategy?

Backbone Magazine: Understanding the Content Landscape

Johnny Holland: Content Lifecycle: Closing the loop in content strategy

The Content Wrangler: Rahel Bailie Provides a Content Strategy Primer

Data Conversion Laboratory: The Dawning of the Age of Content and Why Content Convergence Matters to You

Content Marketing Institute: How to Climb the Engagement Pyramid with Public Sector Content

Content Marketing Institute: Don’t Think Marketing. Think Relationship.

ASIS Bulletin: What’s the Buzz about Content Strategy?

The CMS Myth: Top ten claims by big-box CMS vendors

TechCom Manager: Content Management — A Career Path for Techcom Managers

Writing Assistance: The Why and How of Content Convergence and Integration

The Rockley Report: Making the Case for Content Management

Boxes and Arrows: Comics for Consumer Communication

TechCom Manager: Topic-Based Writing to the Rescue: Project Considerations for Managers [Case Study]

ACM eLearn magazine: How to develop a great FAQ page for an online course


[Interview] Technical communicators reclaiming content strategy

[Interview] Content strategy, content management, and the technical side of delivering content

[Podcast] Content strategy workshops discussed

[Presentation] What Web Teams Need to Know about Design, Development, and Content Strategies

[Webinar] A Rose by Any Other Name Is Not a Rose – Terminology Management Matters

[Podcast] Content Strategy: Interview with Rahel Bailie

[Interview] Content Integration

[Video] Rachel Lovinger and Rahel Bailie Talk Content Strategy

[Interview] Are You Content Strategy Material?

[Podcast] Content strategy: the bigger picture

Recommended Books

The recent proliferation of books – content, content strategy, content development, mobile content, social content, and so on – makes it hard to keep the list current. Consider this a partial list.

Planning and Design

Content Strategy: Connecting the dots between business, brand, and benefits (Rahel Bailie and Noz Urbina)

Good Strategy, Bad Strategy: The Difference and Why It Matters (Richard Rumelt)

Harnessing Complexity (Robert Axelrod and Michael Cohen)

Managing Enterprise Content (Ann Rockley)

Content Management Bible (Bob Boiko)

Document Engineering (Robert J Glushko, Tim McGrath)

Content and Complexity (Michael J Alberts, Beth Maxur, eds)

Designing e-Learning (Saul Carliner)

Information Design (Robert Jacobson, ed)

User Experience

Understanding Your Users (Catherine Courage, Kathy Baxter)

The User is Always Right (Steve Mulder and Ziv Yaar)

Paper Prototyping (Carolyn Snyder)

Why Software Sucks (David Platt)

Handbook of Usability Testing (Jerry Rubin, Dana Chisnell, Jared Spool)

Storytelling for User Experience (Whitney Quesenbery, Kevin Brooks)

Observing the User Experience (Mike Kuniavsky)

Subject to Change (Peter Merholz, Brandon Schauer)

Rocket Science Made Easy (Steve Krug)

Simple and Usable (Giles Colborne)

Do Good Design (David B Berman)

Built for Use (Karen Donoghue)

Mental Models (Indi Young)

The Inmates are Running the Asylum (Alan Cooper)

Practitioner Guides

The Language of Content Strategy (Scott Abel, Rahel Anne Bailie)

The Web Content Strategist’s Bible (Richard Sheffield)

Elements of Content Strategy (Erin Kissane)

Enterprise Content Strategy: A Project Guide (Kevin Nichols)

Global Content Strategy: A Primer (Val Swisher)

Content Strategy 101: Transform Technical Content into a Business Asset (Sarah O’Keefe and Alan Pringle)

Letting Go of the Words (Ginny Redish)

Content Strategy for the Web (Kristina Halvorson)

The Content Strategy Toolkit (Meghan Casey)

Intelligent Content: A Primer (Ann Rockley, Charles Cooper, Scott Abel)

Content Audits and Inventories (Paula Ladenberg Land)

Creating the Perfect Design Brief (Peter L Phillips)

Business Process Mapping (Jacka Keller)

Request for Proposal (Bud Porter-Roth)

Managing Knowledge (Wayne Applehans, Alden Globe, Greg Laugero)

Managing Your Documentation Products (JoAnn Hackos)

Techniques for Technical Communicators (Carol Barnum, Saul Carliner)

Sister Bernadette’s Barking Dog (Kitty Burns Florey)

The Accidental Taxonomist (Heather Hedden)

The Visual Display of Quantitative Information (Edward Tufte)

Envisioning Information (Edward Tufte)


Clout (Colleen Jones)

Content Strategy at Work (Margot Bloomstein)

Neuro Web Design (Susan M Weinschenk, PhD)

Content Rules (CC Chapman and Ann Handley)

Get Content, Get Customers (Joe Pulizzi and Newt Barrett)

Content Nation (John Blossom)

Curation Nation (Steven Rosenbaum)

Predictably Irrational (Dan Ariely)

Delivering Happiness (Tony Hsieh)

Branded Nation (James B Twitchell)

Call to Action (Bryan and Jeffrey Eisenberg)

Intercultural Communication (James W Neuliep)

A Practical Guide to Localization (Bert Esselink)

International Technical Communication (Nancy L Hoft)

Metadata and Delivery

Audience, Relevance, and Search (James Mathewson, Frank Donatone, and Synthia Fishel)

Search Engine Visibility (Shari Thurow)

Metadata Solutions (Adrienne Tennenbaum)

Killer Web Content (Gerry McGovern)

Wiki (Alan Porter)

Introduction to DITA (Jennifer Linton, Kylene Bruski)

User Engagement

Conversation and Community (Anne Gentle)

Here Comes Everybody (Clay Shirky)

SocialCorp (Joel Postman)

Sway (Ori and Rom Brafman)

The Thank You Economy (Gary Vaynerchuk)

Radically Transparent (Andy Beal, Dr. Judy Strauss)

Crowdsourcing (Jeff Howe)

Participating in Explanatory Dialogues (Johanna D Moore)

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