Profile
Rahel Anne Bailie is the principal of Intentional Design, and brings substantial business, communication, and instructional design experience to her projects, where she and a select group of professional partners help organizations create and better manage their communication products.
Her focus on performance improvement means beginning with an analysis of business goals and ensuring that any improvements support those goals.
Rahel has many years of experience in the areas of content development and user experience environments, including environments producing localized and/or internationalized content. She understands the complexities of content architecture and flows, and synthesizes her findings to match business requirements to user need.
A self-identified geek, Rahel is drawn to technology like a moth to flame, and embraces technologies that serve to improve the performance of communication products and the processes to create and maintain them. She was elected Fellow of the Society of Technical Communication in 2009, is involved in a number of content strategy communities, and holds memberships in related professional associations such as the Information Architecture Association and Usability Professionals Association, as well as local groups such asVanUE, in order to keep current in pertinent practice areas.
Recent Posts
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
- Content that RAITES
- The Brief Content Audit
- Why content strategy: explaining its value proposition
Categories
Tags
accessibility ann rockley career development CMS content as asset content convergence content lifecycle content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design management marketing mentors open standards plain language politics processes professional development ROI search section 508 services single-sourcing social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content user experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- Flash pages, skip intros, and other annoying content
- A practical definition of content
- Content strategy includes convergence, integration, and syndication
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
Random Posts
- Evidently, in a restaurant, one should eat peanuts with chopsticks. #crossculturalrelationship 14 hrs ago
- The park across the street has come alive again. Today, soccer games, then a cricket match. Is spring here yet? 16 hrs ago
- The Bailie Daily is out! http://t.co/8Cfucuyt ▸ Top stories today via @livlab @mulegirl @johnnyholland 21 hrs ago
- Last series of RTs brought to you by bad #UX across the board. It's insidious and it's everywhere. 1 day ago
- More updates...









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