Profile
Rahel Anne Bailie is the principal of Intentional Design, and brings substantial business, communication, and instructional design experience to her projects, where she and a select group of professional partners help organizations create and better manage their communication products.
Her focus on performance improvement means beginning with an analysis of business goals and ensuring that any improvements support those goals.
Rahel has many years of experience in the areas of content development and user experience environments, including environments producing localized and/or internationalized content. She understands the complexities of content architecture and flows, and synthesizes her findings to match business requirements to user need.
A self-identified geek, Rahel is drawn to technology like a moth to flame, and embraces technologies that serve to improve the performance of communication products and the processes to create and maintain them. She was elected Fellow of the Society of Technical Communication in 2009, is involved in a number of content strategy communities, and holds memberships in related professional associations such as the Information Architecture Association and Usability Professionals Association, as well as local groups such asVanUE, in order to keep current in pertinent practice areas.
Recent Posts
- Setting a context for a content strategy vocabulary
- Toward a common content strategy vocabulary
- The added value of content through curation
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
Categories
Tags
accessibility ann rockley career development CMS content as asset Content convergence content lifecycle Content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design Management marketing mentors open standards plain language politics processes Professional development ROI search section 508 services single-sourcing Social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content User experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- A practical definition of content
- Flash pages, skip intros, and other annoying content
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Content strategy includes convergence, integration, and syndication
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
Random Posts
- RT @stc_cs: The winners of the books at the #contentstrategy SIG table at #stc12 can get their books from @rahelab on Tues a.m. 1 hr ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as localization is to translation (Carol Moyer - Baltimore-DC chapter) 1 hr ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as a skeleton is to the body. (Marguerite Krupp). 1 hr ago
- #stc12 Honorable mentions include: #contentstrategy is to #techcomm as a trail map is to a hike. 2 hrs ago
- More updates...






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