Content development

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Turning Copy into Content

Published on October 11th, 2011 | by Rahel Bailie

If copy is the message, then what, then, makes copy into content?  In a day when virtually all organizational content gets processed by some sort of technology I would say that that union of editorial structure [&hellip... Read More


Content development

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Content that RAITES

Published on September 28th, 2011 | by Rahel Bailie

Both the editorial and technical sides make content work in the information age. Good web-worthy content can be explained as content that RAITES. ... Read More


Content strategy

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The Brief Content Audit

Published on August 11th, 2011 | by Rahel Bailie

Open-ended content audits expand fill to all available time. Instead, a results-driven content audit yields valuable and actionable insights. And keeping it brief reduces time and cost... Read More


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