Intentional Design Inc. » user-centered design http://intentionaldesign.ca Content strategies for business impact Fri, 30 Mar 2012 19:51:51 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://intentionaldesign.ca http://intentionaldesign.ca/www/pmh3472/public_html/wp-content/uploads/2009/09/IDI-favicon.ico Intentional Design Inc. Satisfying the cat: a user-centered design metaphor http://intentionaldesign.ca/2010/04/10/satisfying/ http://intentionaldesign.ca/2010/04/10/satisfying/#comments Sat, 10 Apr 2010 14:49:15 +0000 rahelab http://intentionaldesign.ca/?p=1040 Through the power of social media, where I gather this video has been circulating at the IA Summit, I can bring you this video by John Boykin. It’s a great way of explaining user-centered design to clients and related stakeholders. It’s along the same lines of what David S. Platt says in his book Why Software Sucks … and What You Can Do About It: Know thy user, for he is not thee. Platt uses real-world examples and statistics to illustrate his point about knowing your users, which works for audiences of developers and other industry insiders.

Boykin’s approach, in a YouTube video called Satisfy the Cat, works well to illustrate the relationship between web designer, client, developers, and end users, and why a user-centered design process, instead of a client-centered design process, is important to grease the wheels of business.

http://www.youtube.com/watch?v=dln9xDsmCoY

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