Archives for the category "user experience"

Public-sector content, web development and content strategy, and career cautions for writers

December 10, 2011 · Posted in Careers, Content classification and findability, Content Strategies, Web development  
http://www.youtube.com/watch?v=12q3syhLQfc”

Public-sector content, web development and content strategy, and career cautions for writers.

Defining Content in the Age of Technology

October 18, 2011 · Posted in Content Development, content management, Content Strategies, user experience  

Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.

If you’re not outraged, you’re not paying attention

June 15, 2011 · Posted in Content Strategies, usability, user experience  

The signage in Vancouver’s transit system is an example of how small content problems can have a negative effect on the overall user experience.

Pushing customers away with bad user experience

October 23, 2010 · Posted in user experience  

When convenience becomes inconvenient: bad customer support experience.

Satisfying the cat: a user-centered design metaphor

April 10, 2010 · Posted in user experience, user-centered design  
http://www.youtube.com/watch?v=dln9xDsmCoY”

Through the power of social media, where I gather this video has been circulating at the IA Summit, I can bring you this video by John Boykin. It’s a great way of explaining user-centered design to clients and related stakeholders. It’s along the same lines of what David S. Platt says in his book Why [...]

Underestimating the “yes but” factor

November 29, 2009 · Posted in management, Web development  

The “yes but” factors can ruin a project if stakeholders dig in their heels to protect their territory.

Content strategy explained: two perspectives

October 25, 2009 · Posted in Content Strategies, Events, user experience  

nForm rep Matthew Nish-Lapidus interviewed me and Kristina Halvorson, in advance of the CANUX 2009 weekend workshop in beautiful Banff, on the topic of content strategy. The interviews, in podcast form, discuss content strategy from quite different perspectives, yet there is an underlying similarity about this field of practice. In true content strategy form, the [...]

How to alienate customers and drive away prospects

October 5, 2009 · Posted in Content Strategies, user experience  

A content strategy anticipates the info users may need, and provides it in the best way. Here’s a how-not-to example.

Treasure and the hunt: a content strategy take on user experience

September 24, 2009 · Posted in Content Strategies, user experience  

If your search, or “treasure hunt,” doesn’t lead to the expected content “treasure,” your user experience has failed due to lack of content strategy.

Reality TV meets user experience

September 7, 2009 · Posted in user experience  

What would it look like if user experience and consumer advocacy came together in a reality TV show? Here’s an idea.

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