Archives for the category "User experience"
Public-sector content, web development and content strategy, and career cautions for writers
Public-sector content, web development and content strategy, and career cautions for writers.
Defining Content in the Age of Technology
Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.
If you’re not outraged, you’re not paying attention
The signage in Vancouver’s transit system is an example of how small content problems can have a negative effect on the overall user experience.
Pushing customers away with bad user experience
When convenience becomes inconvenient: bad customer support experience.
Satisfying the cat: a user-centered design metaphor
Through the power of social media, where I gather this video has been circulating at the IA Summit, I can bring you this video by John Boykin. It’s a great way of explaining user-centered design to clients and related stakeholders. It’s along the same lines of what David S. Platt says in his book Why [...]
Underestimating the “yes but” factor
The “yes but” factors can ruin a project if stakeholders dig in their heels to protect their territory.
Content strategy explained: two perspectives
nForm rep Matthew Nish-Lapidus interviewed me and Kristina Halvorson, in advance of the CANUX 2009 weekend workshop in beautiful Banff, on the topic of content strategy. The interviews, in podcast form, discuss content strategy from quite different perspectives, yet there is an underlying similarity about this field of practice. In true content strategy form, the [...]
How to alienate customers and drive away prospects
A content strategy anticipates the info users may need, and provides it in the best way. Here’s a how-not-to example.
Treasure and the hunt: a content strategy take on user experience
If your search, or “treasure hunt,” doesn’t lead to the expected content “treasure,” your user experience has failed due to lack of content strategy.
Reality TV meets user experience
What would it look like if user experience and consumer advocacy came together in a reality TV show? Here’s an idea.
Recent Posts
- Setting a context for a content strategy vocabulary
- Toward a common content strategy vocabulary
- The added value of content through curation
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
Categories
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accessibility ann rockley career development CMS content as asset Content convergence content lifecycle Content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design Management marketing mentors open standards plain language politics processes Professional development ROI search section 508 services single-sourcing Social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content User experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- A practical definition of content
- Flash pages, skip intros, and other annoying content
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Content strategy includes convergence, integration, and syndication
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
Random Posts
Latest Tweets- RT @stc_cs: The winners of the books at the #contentstrategy SIG table at #stc12 can get their books from @rahelab on Tues a.m. 1 hr ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as localization is to translation (Carol Moyer - Baltimore-DC chapter) 1 hr ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as a skeleton is to the body. (Marguerite Krupp). 1 hr ago
- #stc12 Honorable mentions include: #contentstrategy is to #techcomm as a trail map is to a hike. 1 hr ago
- More updates...
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