Archives for the category "Management"
Underestimating the “yes but” factor
The “yes but” factors can ruin a project if stakeholders dig in their heels to protect their territory.
Rahel Bailie named Fellow of STC
It’s official – I’ve been named STC Fellow. Fellow is the highest rank conferred by the STC, and is decided by a committee that judges contribution to the profession against a number of standard criteria. Thanks for everyone who sent their congratulations and good wishes. I’ll be celebrating with the other seven new Fellows at [...]
Life After Launch: Web Operations Management
I wrote an article for the Duo Consulting blog on what used to be generally lumped into the change management phase of a content management project. The gist of the post is that preparing for the launch of a CMS is like preparing for the wedding day itself, rather than thinking of the coming together [...]
Keep creating unexpected value
What better way to create a great customer experience than by delivering more than they expect?
Showcase Your Talents
Using a resume to showcase your talents in an effective marketing campaign.
Eating your own dog food – an industry phenomenon
This is a post of thoughts that trigger some of the things that have been bugging me lately. Some of these were brought to my attention by colleagues of mine; others I stumbled upon on my own: Eating your own dog food – Consultants aren’t immune from this lesson: the documentation experts who try to [...]
Recent Posts
- Setting a context for a content strategy vocabulary
- Toward a common content strategy vocabulary
- The added value of content through curation
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
Categories
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accessibility ann rockley career development CMS content as asset Content convergence content lifecycle Content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design Management marketing mentors open standards plain language politics processes Professional development ROI search section 508 services single-sourcing Social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content User experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- A practical definition of content
- Flash pages, skip intros, and other annoying content
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Content strategy includes convergence, integration, and syndication
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
Random Posts
- RT @stc_cs: The winners of the books at the #contentstrategy SIG table at #stc12 can get their books from @rahelab on Tues a.m. 1 hr ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as localization is to translation (Carol Moyer - Baltimore-DC chapter) 1 hr ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as a skeleton is to the body. (Marguerite Krupp). 1 hr ago
- #stc12 Honorable mentions include: #contentstrategy is to #techcomm as a trail map is to a hike. 1 hr ago
- More updates...






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