Archives for the category "Content Strategy"
The content matrix
The content matrix can be an extension of the content inventory, but not always.
The content inventory
Content strategy deliverable: the content inventory
What do content strategy deliverables look like?
Introductory article about content strategy deliverables
Surfacing content: ways to keep content in sync
Keeping content synchronized is very different between a Web CMS and a component CMS. Compare the differences and the practical applications for each type.
The Web is Just an Output Channel
Content could be output to the Web, but it’s more likely to get output to the Web as simply one of the channels in a multichannel publishing environment.
Knowing content strategy means knowing content
Expanding my vocabulary to understand and incorporate alternate definitions for “content”.
Technology won’t fix a bad strategy
Successful technology implementations all share a common denominator: a strong content strategy.
Skills to transition to content strategy
A self-education reading list for practitioners wanting to make a career transition to content strategy.
Content strategy: The skills conundrum
Overcome the temptation to ask for a laundry list of skills to hire the right content strategist. Hire for aptitude; train for skills.
Abilities and aptitudes for a content strategist
There are no accredited programs to graduate with a content strategy degree. So what do you look for in a CS? And what should we bring to the table?
Recent Posts
- Setting a context for a content strategy vocabulary
- Toward a common content strategy vocabulary
- The added value of content through curation
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
Categories
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accessibility ann rockley career development CMS content as asset Content convergence content lifecycle Content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design Management marketing mentors open standards plain language politics processes Professional development ROI search section 508 services single-sourcing Social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content User experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- A practical definition of content
- Flash pages, skip intros, and other annoying content
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Content strategy includes convergence, integration, and syndication
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
Random Posts
Latest Tweets- Should have mentioned Chicago: #contentstrategy Fits: Connecting the Dots between Business, Brand, and Benefits at the http://t.co/9jEu3J9b 3 hrs ago
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