Archives for the category "Content Strategies"

Transaction Flows

March 22, 2011 · Posted in Content Strategies, Deliverables  

Transaction flows need content documented for all transactional states.

Current State Analysis – Stakeholder Interview Protocol

March 15, 2011 · Posted in Content Strategies, Deliverables  

Sample of a stakeholder interview protocol for current state of a gap analysis.

The Content Review: A Content Quality Scorecard

March 8, 2011 · Posted in Content Strategies, Deliverables  

The content review is a measure of existing content quality against a set of heuristics, from which you can generate a content scorecard.

Talking content strategy

March 5, 2011 · Posted in Content classification and findability, Content Strategies  

Rachel Lovinger and Rahel Bailie tRachel Lovinger and Rahel Bailie talk content strategy with Scott Abel

The Content Brief

March 1, 2011 · Posted in Content Strategies, Deliverables  

The content brief is often the first deliverable on a content strategy project.

Writing templates

February 22, 2011 · Posted in Content Strategies, Deliverables  

Writing templates created in a word processor

Content types

February 15, 2011 · Posted in Content Strategies, Deliverables  

Codifying the attributes of content in content typing / content modeling.

The content matrix

February 9, 2011 · Posted in Content Strategies, Deliverables  

The content matrix can be an extension of the content inventory, but not always.

The content inventory

February 2, 2011 · Posted in Content Strategies, Deliverables  

Content strategy deliverable: the content inventory

What do content strategy deliverables look like?

January 26, 2011 · Posted in Content Strategies, Deliverables  

Introductory article about content strategy deliverables

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