Archives for the category "Content Strategy"
Professional Imitates Personal: Adventures in Content Integration
Consolidating content from multiple channels, from email to social, is becoming a challenge, but necessary to curate content well.
The Elements of Content Strategy
Erin Kissane’s book, The Elements of Content Strategy, gets a thumbs up as a tool for aspiring and practising content strategists.
Content Workflow Diagram
This content workflow example depicts a mid-to-large firm’s content workflow process for the publication of a new press release.
Transaction Flows
Transaction flows need content documented for all transactional states.
Current State Analysis – Stakeholder Interview Protocol
Sample of a stakeholder interview protocol for current state of a gap analysis.
The Content Review: A Content Quality Scorecard
The content review is a measure of existing content quality against a set of heuristics, from which you can generate a content scorecard.
Talking content strategy
Rachel Lovinger and Rahel Bailie tRachel Lovinger and Rahel Bailie talk content strategy with Scott Abel
The Content Brief
The content brief is often the first deliverable on a content strategy project.
Writing templates
Writing templates created in a word processor
Content types
Codifying the attributes of content in content typing / content modeling.
Recent Posts
- Setting a context for a content strategy vocabulary
- Toward a common content strategy vocabulary
- The added value of content through curation
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
Categories
Tags
accessibility ann rockley career development CMS content as asset Content convergence content lifecycle Content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design Management marketing mentors open standards plain language politics processes Professional development ROI search section 508 services single-sourcing Social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content User experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- A practical definition of content
- Flash pages, skip intros, and other annoying content
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Content strategy includes convergence, integration, and syndication
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
Random Posts
Latest Tweets- RT @stc_cs: The winners of the books at the #contentstrategy SIG table at #stc12 can get their books from @rahelab on Tues a.m. 1 hr ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as localization is to translation (Carol Moyer - Baltimore-DC chapter) 1 hr ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as a skeleton is to the body. (Marguerite Krupp). 1 hr ago
- #stc12 Honorable mentions include: #contentstrategy is to #techcomm as a trail map is to a hike. 1 hr ago
- More updates...
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