Browsing the "Deliverables" Category

The Brief Content Audit

August 11th, 2011 | by Rahel Bailie

Open-ended content audits expand fill to all available time. Instead, a results-driven content audit yields valuable and actionable insights. And keeping it brief reduces time and cost

Content Mapping Process

April 26th, 2011 | by Rahel Bailie

This content mapping process recognizes that there may be multiple personas within a sales cycle, each needing different content

Content Workflow Diagram

March 29th, 2011 | by Rahel Bailie

This content workflow example depicts a mid-to-large firm's content workflow process for the publication of a new press release

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