Archives for the category "Deliverables"
Content Inventories, Audits, and Analyses: All part of benchmarking
An interesting discussion recently arose in a content strategy forum about content benchmarking, and this seemed an opportune time to discuss the topic. (Thanks to Destry Wion for suggesting I turn this into a blog post.) According to Wikipedia, the definition of benchmarking is “the process of comparing one’s business processes and performance metrics to [...]
The Brief Content Audit
Open-ended content audits expand fill to all available time. Instead, a results-driven content audit yields valuable and actionable insights. And keeping it brief reduces time and cost.
The Pitch for Content Strategy
Making the case for content strategy is all about demonstrating the value it will bring, to help organizations meet their business objectives.
Content Mapping Process
This content mapping process recognizes that there may be multiple personas within a sales cycle, each needing different content.
Transactional Content Matrix
Transactional content isn’t sexy and can be complicated, but is often the primary content seen by customers.
The Elements of Content Strategy
Erin Kissane’s book, The Elements of Content Strategy, gets a thumbs up as a tool for aspiring and practising content strategists.
Content Workflow Diagram
This content workflow example depicts a mid-to-large firm’s content workflow process for the publication of a new press release.
Transaction Flows
Transaction flows need content documented for all transactional states.
Current State Analysis – Stakeholder Interview Protocol
Sample of a stakeholder interview protocol for current state of a gap analysis.
The Content Review: A Content Quality Scorecard
The content review is a measure of existing content quality against a set of heuristics, from which you can generate a content scorecard.
Recent Posts
- The increasing relevance of ebooks and other epublications
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- 2012 in Review – a Content Strategy Retrospective
- Two weeks, four events, eight observations: insights from the conference circuit
- Content Inventories, Audits, and Analyses: All part of benchmarking
- Working on the City of Vancouver website
- Occupying a unique content strategy space
- Move over, Big Data. It’s time for Big Content.
- Setting a context for a content strategy vocabulary
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