Browsing the "Deliverables" Category

The Brief Content Audit

August 11th, 2011 | by rahelab

Open-ended content audits expand fill to all available time. Instead, a results-driven content audit yields valuable and actionable insights. And keeping it brief reduces time and cost


Content Mapping Process

April 26th, 2011 | by rahelab

This content mapping process recognizes that there may be multiple personas within a sales cycle, each needing different content



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