Archives for the category "Deliverables"

Content Inventories, Audits, and Analyses: All part of benchmarking

An interesting discussion recently arose in a content strategy forum about content benchmarking, and this seemed an opportune time to discuss the topic. (Thanks to Destry Wion for suggesting I turn this into a blog post.) According to Wikipedia, the definition of benchmarking is “the process of comparing one’s business processes and performance metrics to […]