Archives for the category "Content Strategy"
Setting a context for a content strategy vocabulary
The problem with building a glossary is that the definitions need to exist within a context. In my last post, I alluded to the ubiquitous term “template”, which has different meanings within different contexts, and Noz pointed out the word “format”, which has the same problem. The content strategy field is developing its own context, [...]
Toward a common content strategy vocabulary
Tackling a consistent vocabulary to describe the various activities, deliverables, and outputs of typical content strategy work.
The added value of content through curation
Content curation is more than just maintenance. Done well, curation creates context, tells a story, adds perspective, and builds brand.
Public-sector content, web development and content strategy, and career cautions for writers
Public-sector content, web development and content strategy, and career cautions for writers.
The ROI of content
That content contributes to an organization’s bottom line is no longer a novel idea. This article discussed examples of content ROI.
Is it time for a content strategy maturity model?
A look at a potential content strategy maturity model.
Getting ROI by Using Lean in Content Production
Rigorous examination of even a small area of content production can yield significant results using Lean principles.
Defining Content in the Age of Technology
Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.
Turning Copy into Content
If copy is the message, then what, then, makes copy into content? In a day when virtually all organizational content gets processed by some sort of technology I would say that that union of editorial structure and semantic structure is the complement that creates content. Let’s start with the lowly Word document. How many of [...]
Copy and content: a tale of two realities
Copy is not content. First of three posts that explain the key differences and why it matters.
Recent Posts
- Setting a context for a content strategy vocabulary
- Toward a common content strategy vocabulary
- The added value of content through curation
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
Categories
Tags
accessibility ann rockley career development CMS content as asset Content convergence content lifecycle Content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design Management marketing mentors open standards plain language politics processes Professional development ROI search section 508 services single-sourcing Social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content User experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- A practical definition of content
- Flash pages, skip intros, and other annoying content
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Content strategy includes convergence, integration, and syndication
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
Random Posts
- RT @stc_cs: The winners of the books at the #contentstrategy SIG table at #stc12 can get their books from @rahelab on Tues a.m. 1 hr ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as localization is to translation (Carol Moyer - Baltimore-DC chapter) 1 hr ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as a skeleton is to the body. (Marguerite Krupp). 1 hr ago
- #stc12 Honorable mentions include: #contentstrategy is to #techcomm as a trail map is to a hike. 1 hr ago
- More updates...






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