Archives for the category "Content Strategies"

Public-sector content, web development and content strategy, and career cautions for writers

December 10, 2011 · Posted in Careers, Content classification and findability, Content Strategies, Web development  
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Public-sector content, web development and content strategy, and career cautions for writers.

The ROI of content

November 17, 2011 · Posted in Content Development, Content Strategies  

That content contributes to an organization’s bottom line is no longer a novel idea. This article discussed examples of content ROI.

Is it time for a content strategy maturity model?

November 14, 2011 · Posted in Careers, Content Development, Content Strategies  

A look at a potential content strategy maturity model.

Getting ROI by Using Lean in Content Production

October 26, 2011 · Posted in Content Development, Content Strategies, Metrics  

Rigorous examination of even a small area of content production can yield significant results using Lean principles.

Defining Content in the Age of Technology

October 18, 2011 · Posted in Content Development, content management, Content Strategies, user experience  

Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.

Turning Copy into Content

October 11, 2011 · Posted in Content Development, Content Strategies  

If copy is the message, then what, then, makes copy into content?  In a day when virtually all organizational content gets processed by some sort of technology I would say that that union of editorial structure and semantic structure is the complement that creates content. Let’s start with the lowly Word document. How many of [...]

Copy and content: a tale of two realities

October 4, 2011 · Posted in Content Development, Content Strategies  

Copy is not content. First of three posts that explain the key differences and why it matters.

The Brief Content Audit

August 11, 2011 · Posted in Content Strategies, Deliverables  

Open-ended content audits expand fill to all available time. Instead, a results-driven content audit yields valuable and actionable insights. And keeping it brief reduces time and cost.

Why content strategy: explaining its value proposition

August 2, 2011 · Posted in Content Strategies  

There’s still a lot of room to explain the value proposition of content strategy to related professions at its most basic level of ROI.

If you’re not outraged, you’re not paying attention

June 15, 2011 · Posted in Content Strategies, usability, user experience  

The signage in Vancouver’s transit system is an example of how small content problems can have a negative effect on the overall user experience.

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