Archives for the category "Content Strategies"

Technology won’t fix a bad strategy

July 15, 2010 · Posted in Content Strategies, Requirements, content management  

Successful technology implementations all share a common denominator: a strong content strategy.

Skills to transition to content strategy

June 16, 2010 · Posted in Careers, Content Strategies  

A self-education reading list for practitioners wanting to make a career transition to content strategy.

Content strategy: The skills conundrum

June 14, 2010 · Posted in Careers, Content Strategies  

Overcome the temptation to ask for a laundry list of skills to hire the right content strategist. Hire for aptitude; train for skills.

Abilities and aptitudes for a content strategist

June 11, 2010 · Posted in Careers, Content Strategies  

There are no accredited programs to graduate with a content strategy degree. So what do you look for in a CS? And what should we bring to the table?

The extraordinary world of content strategists

June 9, 2010 · Posted in Careers, Content Strategies  

Content strategy is a concept encompassing many fields. Content strategists have common baseline of the nature of content, with various specialities.

Content Lifecycle

April 15, 2010 · Posted in Content Strategies, content management  

The content lifecycle is described as an organic system, in a technology-agnostic way.

Registration now open for content strategy conference

November 13, 2009 · Posted in Content Strategies  

Registration is now open for the STC Content Strategy Forum 2010

Consequences of not having a good content strategy

November 9, 2009 · Posted in Content Development, Content Strategies  

An unexpected, informal usability test shows the role of content as part of the overall user experience.

Content strategy explained: two perspectives

October 25, 2009 · Posted in Content Strategies, Events, user experience  

nForm rep Matthew Nish-Lapidus interviewed me and Kristina Halvorson, in advance of the CANUX 2009 weekend workshop in beautiful Banff, on the topic of content strategy. The interviews, in podcast form, discuss content strategy from quite different perspectives, yet there is an underlying similarity about this field of practice. In true content strategy form, the [...]

Naming the “other” type of content strategy

October 23, 2009 · Posted in Content Strategies, Content classification and findability  

Can the term “product lifecycle content strategy” be used to describe strategies for critical-path product content? Discuss.

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