Archives for the category "Content Strategy"

Setting a context for a content strategy vocabulary

March 30, 2012 · Posted in Content Development, Content Strategy, Definitions, Information Design and Usability  

The problem with building a glossary is that the definitions need to exist within a context. In my last post, I alluded to the ubiquitous term “template”, which has different meanings within different contexts, and Noz pointed out the word “format”, which has the same problem. The content strategy field is developing its own context, [...]

Toward a common content strategy vocabulary

March 26, 2012 · Posted in Content Strategy, Professional development  

Tackling a consistent vocabulary to describe the various activities, deliverables, and outputs of typical content strategy work.

The added value of content through curation

February 21, 2012 · Posted in Content Strategy  

Content curation is more than just maintenance. Done well, curation creates context, tells a story, adds perspective, and builds brand.

Public-sector content, web development and content strategy, and career cautions for writers

December 10, 2011 · Posted in Careers, Content classification and findability, Content Strategy, Web development  
http://www.youtube.com/watch?v=12q3syhLQfc”

Public-sector content, web development and content strategy, and career cautions for writers.

The ROI of content

November 17, 2011 · Posted in Content Development, Content Strategy  

That content contributes to an organization’s bottom line is no longer a novel idea. This article discussed examples of content ROI.

Is it time for a content strategy maturity model?

November 14, 2011 · Posted in Careers, Content Development, Content Strategy  

A look at a potential content strategy maturity model.

Getting ROI by Using Lean in Content Production

October 26, 2011 · Posted in Content Development, Content Strategy, Metrics  

Rigorous examination of even a small area of content production can yield significant results using Lean principles.

Defining Content in the Age of Technology

October 18, 2011 · Posted in Content Development, Content management, Content Strategy, User experience  

Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.

Turning Copy into Content

October 11, 2011 · Posted in Content Development, Content Strategy  

If copy is the message, then what, then, makes copy into content?  In a day when virtually all organizational content gets processed by some sort of technology I would say that that union of editorial structure and semantic structure is the complement that creates content. Let’s start with the lowly Word document. How many of [...]

Copy and content: a tale of two realities

October 4, 2011 · Posted in Content Development, Content Strategy  

Copy is not content. First of three posts that explain the key differences and why it matters.

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