Archives for the category "Content Strategies"

Registration now open for content strategy conference

November 13, 2009 · Posted in Content Strategies  

Registration is now open for the STC Content Strategy Forum 2010

Consequences of not having a good content strategy

November 9, 2009 · Posted in Content Development, Content Strategies  

An unexpected, informal usability test shows the role of content as part of the overall user experience.

Content strategy explained: two perspectives

October 25, 2009 · Posted in Content Strategies, Events, user experience  

nForm rep Matthew Nish-Lapidus interviewed me and Kristina Halvorson, in advance of the CANUX 2009 weekend workshop in beautiful Banff, on the topic of content strategy. The interviews, in podcast form, discuss content strategy from quite different perspectives, yet there is an underlying similarity about this field of practice. In true content strategy form, the [...]

Naming the “other” type of content strategy

October 23, 2009 · Posted in Content Strategies, Content classification and findability  

Can the term “product lifecycle content strategy” be used to describe strategies for critical-path product content? Discuss.

How to alienate customers and drive away prospects

October 5, 2009 · Posted in Content Strategies, user experience  

A content strategy anticipates the info users may need, and provides it in the best way. Here’s a how-not-to example.

Treasure and the hunt: a content strategy take on user experience

September 24, 2009 · Posted in Content Strategies, user experience  

If your search, or “treasure hunt,” doesn’t lead to the expected content “treasure,” your user experience has failed due to lack of content strategy.

Want to learn about content strategy?

September 22, 2009 · Posted in Content Strategies, Events, content management  

Content strategy presentations during 2009 – learning opportunities.

Pick your SXSW 2010 content strategy panels

August 21, 2009 · Posted in Content Strategies, Events  

Vote for content strategy topics for the SXSW 2010 conference.

A practical definition of content

June 26, 2009 · Posted in Content Development, Content Strategies  

Content is contextualized data. Context is what gives data meaning and allows people to understand it.

Redefining content strategy

June 11, 2009 · Posted in Content Strategies, content convergence  

An argument to broaden the definition of content strategy to include more consumer-facing content types.

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