Intentional Design Inc.

Want to learn about content strategy?

Content strategy presentations during 2009 – learning opportunities.

Component content management as content mashup

Using the metaphor of mash-ups, explaining component content management.

CMS selection practices need maturation

Janus Boye, a content management analyst whose skills I have long admired, recently posted an article Is Corruption [in the CM industry] an Issue? In it, he discusses some of the ways that vendors inadvertently, or purposefully, incent buyers to favour their products. I believe that this is just the tip of the iceberg, as [...]

5 Top Business Benefits of Content Re-Use

How do you know if a component content management system (CCMS) is right for you? Consultants may have sophisticated formulas for calculating the ROI of a CCMS, but here are some simple questions that you can answer as a self-test:

Do you re-use a lot of the same content in difference manuals, or in [...]

Protecting your corporate content assets means easy interchange

To get the most out of your content, you need to be able to re-use it in appropriate places. Having content that can “play nice” with other systems is a key component of a good content strategy.

Non-technical issues during CMS implementations — TechCraft

TechCraft, the online newsletter aimed at technical writers in India and the Asia Pacific region, has just published Volume 40, with an article of mine on understanding some of the non-technical issues that arise during the implementation of a content management system, and how to address them. Understanding how disruptive this technology change can be [...]

XML and the Obama administration

This morning, I came to my co-work office, and as I was waiting for my morning latte to be served up by the most efficient and personable Dane, the inauguration played on the super-large Mac flat screen in the background. I got goosebumps (and only a bit of that was because of the draft near [...]

Life After Launch: Web Operations Management

I wrote an article for the Duo Consulting blog on what used to be generally lumped into the change management phase of a content management project. The gist of the post is that preparing for the launch of a CMS is like preparing for the wedding day itself, rather than thinking of the coming together [...]

Taxonomy considerations in component content management

Organizing your files within a component content management sounds like a no-brainer, but it’s not that simple. The temptation is to recreate your existing file structure, with the high-level structure consisting of something like:
Level 1: Product Line
Level 1: Product Line > Level 2: Product Name
Level 1: Product Line > Level 2: Product Name> Level 3: [...]

Content technologies given graphic treatment

Web content management systems mapped out, reminiscent of San Francisco subway system