Archives for the category "Content Development"
Who says they don’t RTFM?
Knowing that people are reading the manuals is good reason to create a manual worth reading.
Making Your Content Work for You
Does your organization consider your content a pain point that they’d love to eliminate? Or do they consider it a corporate asset that is valued and exploited to its full potential? Using the music industry as an example of an industry that gets the most from its content, this presentation illustrates ways to make your [...]
Strategies for adopting structured content
Here is the slide deck from my DocTrain West presentation, Before You Touch the Tools: Strategies for Adopting Structured Content. The presentation focused on figuring out the type of structure you’d want to use and why, how to sell the implementation to your budget-holding (and other) stakeholders, and tips and tricks for a successful implementation.
The impact of content convergence on localization
I’ve been talking about content convergence for a while now, and have been watching the impact of this change on the adjunct processes connected to the design, production, and execution of content. I use the word execution rather than “publish” deliberately, as sometimes the push of content wouldn’t be classified as “publishing” at all, despite [...]
Documentation: Cost or Investment?
An organization shows that gets what other organizations have found out the hard way: bad documentation costs money.
Global Communication
Some instructional materials created as part of my long involvement with localization and internationalization of technical content.
Using topic-based writing to meet aggressive deadlines
What happens on a project where the client needs a tremendous amount of content produced within an extremely tight timeline?
Changing content paradigms include social media in technical communication contexts
What happens when social media meets technical communication? The shift to a social media model may be as profound a shift as that to content management.
Using comics to convey “how to” user instructions
The feature article of July issue of Boxes and Arrows is about using comics for DIY legal guides by IDI‘s Rahel Anne Bailie. This case study, based on work done at the Legal Services Society during the 1990s, discusses how a comic book format was used to convey instructions for navigating the legal system. These [...]
Interview featured in February issue of Writing That Works
Just received in the mail a copy of the February issue of Writing That Works®: The Newsletter on Practical Business Writing, Editing and Communications and APEX® Awards. In there is an article by Judy Artunian based on an interview with me about creating useful FAQ pages. I remember the experience as being a fun interview [...]
Recent Posts
- Setting a context for a content strategy vocabulary
- Toward a common content strategy vocabulary
- The added value of content through curation
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
Categories
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accessibility ann rockley career development CMS content as asset Content convergence content lifecycle Content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design Management marketing mentors open standards plain language politics processes Professional development ROI search section 508 services single-sourcing Social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content User experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- A practical definition of content
- Flash pages, skip intros, and other annoying content
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Content strategy includes convergence, integration, and syndication
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
Random Posts
- RT @stc_cs: The winners of the books at the #contentstrategy SIG table at #stc12 can get their books from @rahelab on Tues a.m. 1 hr ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as localization is to translation (Carol Moyer - Baltimore-DC chapter) 1 hr ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as a skeleton is to the body. (Marguerite Krupp). 1 hr ago
- #stc12 Honorable mentions include: #contentstrategy is to #techcomm as a trail map is to a hike. 1 hr ago
- More updates...






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