Archives for the category "Content development"

The increasing relevance of ebooks and other epublications

March 21, 2013 · Posted in Content development, Content management, eBooks  

Perspective and predictions for the emerging ebook technology and associated genres.

Content Re-use and Narrative Flow

January 6, 2013 · Posted in Content development, Content management, Information design and usability, usability  

A response to a discussion about disruption of narrative flow, and the consequences of content re-use.

2012 in Review – a Content Strategy Retrospective

December 28, 2012 · Posted in Content development, Content strategy, Events, User experience  

2012 was a year of collaboration for Intentional Design, and the cumulative efforts resulted in some significant outcomes this year.

Setting a context for a content strategy vocabulary

March 30, 2012 · Posted in Content development, Content strategy, Definitions, Information design and usability  

The problem with building a glossary is that the definitions need to exist within a context. In my last post, I alluded to the ubiquitous term “template”, which has different meanings within different contexts, and Noz pointed out the word “format”, which has the same problem. The content strategy field is developing its own context, [...]

The ROI of content

November 17, 2011 · Posted in Content development, Content strategy  

That content contributes to an organization’s bottom line is no longer a novel idea. This article discussed examples of content ROI.

Is it time for a content strategy maturity model?

November 14, 2011 · Posted in Careers, Content development, Content strategy  

A look at a potential content strategy maturity model.

Getting ROI by Using Lean in Content Production

October 26, 2011 · Posted in Content development, Content strategy, Metrics  

Rigorous examination of even a small area of content production can yield significant results using Lean principles.

Defining Content in the Age of Technology

October 18, 2011 · Posted in Content development, Content management, Content strategy, User experience  

Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.

Turning Copy into Content

October 11, 2011 · Posted in Content development, Content strategy  

If copy is the message, then what, then, makes copy into content?  In a day when virtually all organizational content gets processed by some sort of technology I would say that that union of editorial structure and semantic structure is the complement that creates content. Let’s start with the lowly Word document. How many of [...]

Copy and content: a tale of two realities

October 4, 2011 · Posted in Content development, Content strategy  

Copy is not content. First of three posts that explain the key differences and why it matters.

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