Archives for the category "Content Development"

The ROI of content

November 17, 2011 · Posted in Content Development, Content Strategies  

That content contributes to an organization’s bottom line is no longer a novel idea. This article discussed examples of content ROI.

Is it time for a content strategy maturity model?

November 14, 2011 · Posted in Careers, Content Development, Content Strategies  

A look at a potential content strategy maturity model.

Getting ROI by Using Lean in Content Production

October 26, 2011 · Posted in Content Development, Content Strategies, Metrics  

Rigorous examination of even a small area of content production can yield significant results using Lean principles.

Defining Content in the Age of Technology

October 18, 2011 · Posted in Content Development, content management, Content Strategies, user experience  

Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.

Turning Copy into Content

October 11, 2011 · Posted in Content Development, Content Strategies  

If copy is the message, then what, then, makes copy into content?  In a day when virtually all organizational content gets processed by some sort of technology I would say that that union of editorial structure and semantic structure is the complement that creates content. Let’s start with the lowly Word document. How many of [...]

Copy and content: a tale of two realities

October 4, 2011 · Posted in Content Development, Content Strategies  

Copy is not content. First of three posts that explain the key differences and why it matters.

Content that RAITES

September 28, 2011 · Posted in Content Development  

Both the editorial and technical sides make content work in the information age. Good web-worthy content can be explained as content that RAITES.

Plain Language comes to the US – for real, this time

June 28, 2011 · Posted in Content Development, Information Design and Usability  

The US will join the UK and Australia, which have Plain Language policies. As of October, the US will adopt the principles of Plain Language that makes content more accessible to low-literacy and ESL readers. Among the first initiatives was to design forms in plain language so that the average person could actually understand and [...]

Congility conference features IDI contributions

April 8, 2011 · Posted in Content Development, Events  

Rahel Bailie participates in Congility 2011 – Gatwick, UK, May 2011.

Surfacing content: ways to keep content in sync

November 19, 2010 · Posted in Content Development, content management, Content Strategies  

Keeping content synchronized is very different between a Web CMS and a component CMS. Compare the differences and the practical applications for each type.

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