Archives for the category "content convergence"

Redefining content strategy

June 11, 2009 · Posted in Content Strategies, content convergence  

An argument to broaden the definition of content strategy to include more consumer-facing content types.

Content strategy includes convergence, integration, and syndication

April 7, 2009 · Posted in Content Strategies, content convergence, social media, user experience  

A look at the changing nature of content, treating content as a valued corporate asset, and the changes in processes to support its use.

The impact of content convergence on localization

January 11, 2009 · Posted in Content Development, Localization, content convergence  

I’ve been talking about content convergence for a while now, and have been watching the impact of this change on the adjunct processes connected to the design, production, and execution of content. I use the word execution rather than “publish” deliberately, as sometimes the push of content wouldn’t be classified as “publishing” at all, despite [...]

Intelligent Content

January 11, 2009 · Posted in Content Strategies, content convergence  

Intelligent content is described by Ann Rockley, organizer of a conference of the same name, as content that “is not limited to one purpose, technology or output. It’s structurally rich and semantically aware and is therefore automatically discoverable, reusable, reconfigurable and adaptable.”
There is no single application of intelligent content, but rather common characteristics. Here are [...]

Content Convergence is resonating with multiple audiences

November 6, 2008 · Posted in Content Strategies, content convergence  

2008 has been the year that content convergence really started to gaintraction.

Take advantage of the economic recession to boost your content mix

October 15, 2008 · Posted in Content Strategies, content convergence  

Economic woes created “lean and mean”-more like anorexic or bulimic-organizations that lack the content needed for effective marketing.

Content management/content strategy conference provides great breadth of expertise

March 27, 2008 · Posted in Content Development, Content Strategies, content convergence, content management  

So you’re being asked to structure your content in XML, perhaps DITA, so you can do more with it. Now you find out that the “more” part includes areas you’re not really familiar with. Maybe that includes providing traveling technicians with up-to-date technical data by syndicating your content so they get automatic downloads? Or maybe [...]