Archives for the category "Content convergence"

Professional Imitates Personal: Adventures in Content Integration

April 12, 2011 · Posted in Content convergence, Content strategy  

Consolidating content from multiple channels, from email to social, is becoming a challenge, but necessary to curate content well.

Redefining content strategy

June 11, 2009 · Posted in Content convergence, Content strategy  

An argument to broaden the definition of content strategy to include more consumer-facing content types.

Content strategy includes convergence, integration, and syndication

April 7, 2009 · Posted in Content convergence, Content strategy, Social media, User experience  

A look at the changing nature of content, treating content as a valued corporate asset, and the changes in processes to support its use.

The impact of content convergence on localization

January 11, 2009 · Posted in Content convergence, Content development, Localization  

I’ve been talking about content convergence for a while now, and have been watching the impact of this change on the adjunct processes connected to the design, production, and execution of content. I use the word execution rather than “publish” deliberately, as sometimes the push of content wouldn’t be classified as “publishing” at all, despite [...]

Intelligent Content

January 11, 2009 · Posted in Content convergence, Content strategy  

Intelligent content is described by Ann Rockley, organizer of a conference of the same name, as content that “is not limited to one purpose, technology or output. It’s structurally rich and semantically aware and is therefore automatically discoverable, reusable, reconfigurable and adaptable.” There is no single application of intelligent content, but rather common characteristics. Here [...]

Content Convergence is resonating with multiple audiences

November 6, 2008 · Posted in Content convergence, Content strategy  

2008 has been the year that content convergence really started to gaintraction.

Take advantage of the economic recession to boost your content mix

October 15, 2008 · Posted in Content convergence, Content strategy  

Economic woes created “lean and mean”-more like anorexic or bulimic-organizations that lack the content needed for effective marketing.

Content management/content strategy conference provides great breadth of expertise

March 27, 2008 · Posted in Content convergence, Content development, Content management, Content strategy  

So you’re being asked to structure your content in XML, perhaps DITA, so you can do more with it. Now you find out that the “more” part includes areas you’re not really familiar with. Maybe that includes providing traveling technicians with up-to-date technical data by syndicating your content so they get automatic downloads? Or maybe [...]

What is content convergence in the context of content management?

January 16, 2008 · Posted in Content convergence  

Recently, I was interviewed by The Content Wrangler in anticipation of the upcoming Content Convergence and Integration 2008 conference, where I spoke about the idea behind the conference and behind the concept for content convergence. The short answer is about breaking down silos – as we move to content management, we may not have desktop [...]

Salim Ismail talks about syndication and the hidden Web

August 20, 2006 · Posted in Content convergence  

Salim Ismail, technology entrepreneur and all-around techno-visionary, agreed to chat with me about the hidden Web, estimated to be several hundred times greater than the visible Web, and how new syndication capabilities can change that. The third wave of content publishing – syndication – will change the face of the Web as we become able [...]