Archives for the category "Content classification and findability"
Public-sector content, web development and content strategy, and career cautions for writers.
Rachel Lovinger and Rahel Bailie tRachel Lovinger and Rahel Bailie talk content strategy with Scott Abel
Content could be output to the Web, but it’s more likely to get output to the Web as simply one of the channels in a multichannel publishing environment.
Can the term “product lifecycle content strategy” be used to describe strategies for critical-path product content? Discuss.
A site is, essentially, a place where your organization talks “to” readers. The conversation aspect can only take hold once you’ve started by creating what could be a monologue, and invites site visitors to turn it into a dialogue. Part of a content strategy is ensuring that visitors can actually find what they’re looking for [...]
It’s natural to want to categorize our customers; in fact, it’s a necessity. Some of the segmentation is quite misunderstood, and organizations are missing valuable opportunities by not investigating the changing nature of the segments. Here’s an email I received last month from a colleague that demonstrates: HAPPY BIRTHDAY, RAHEL! It may not be the [...]
Organizing your files within a component content management sounds like a no-brainer, but it’s not that simple. The temptation is to recreate your existing file structure, with the high-level structure consisting of something like: Level 1: Product Line Level 1: Product Line > Level 2: Product Name Level 1: Product Line > Level 2: Product [...]
Web content management systems mapped out, reminiscent of San Francisco subway system
The feature article of July issue of Boxes and Arrows is about using comics for DIY legal guides by IDI‘s Rahel Anne Bailie. This case study, based on work done at the Legal Services Society during the 1990s, discusses how a comic book format was used to convey instructions for navigating the legal system. These [...]
- The increasing relevance of ebooks and other epublications
- All I learned about book publishing comes from The Book
- Content Re-use and Narrative Flow
- 2012 in Review – a Content Strategy Retrospective
- Two weeks, four events, eight observations: insights from the conference circuit
- Content Inventories, Audits, and Analyses: All part of benchmarking
- Working on the City of Vancouver website
- Occupying a unique content strategy space
- Move over, Big Data. It’s time for Big Content.
- Setting a context for a content strategy vocabulary
- Content classification and findability
- Content development
- Content management
- Content strategy
- Information design and usability
- Professional development
- Social media
- User experience