Archives for the category "Content classification and findability"

Naming the “other” type of content strategy

October 23, 2009 · Posted in Content Strategies, Content classification and findability  

Can the term “product lifecycle content strategy” be used to describe strategies for critical-path product content? Discuss.

How to talk to site visitors

March 9, 2009 · Posted in Content Strategies, Content classification and findability  

A site is, essentially, a place where your organization talks “to” readers. The conversation aspect can only take hold once you’ve started by creating what could be a monologue, and invites site visitors to turn it into a dialogue. Part of a content strategy is ensuring that visitors can actually find what they’re looking for [...]

Experience design for the market segment of middle-aged women

January 7, 2009 · Posted in Content classification and findability, user experience  

It’s natural to want to categorize our customers; in fact, it’s a necessity. Some of the segmentation is quite misunderstood, and organizations are missing valuable opportunities by not investigating the changing nature of the segments. Here’s an email I received last month from a colleague that demonstrates: HAPPY BIRTHDAY, RAHEL! It may not be the [...]

Taxonomy considerations in component content management

January 6, 2009 · Posted in Content classification and findability, content management  

Organizing your files within a component content management sounds like a no-brainer, but it’s not that simple. The temptation is to recreate your existing file structure, with the high-level structure consisting of something like: Level 1: Product Line Level 1: Product Line > Level 2: Product Name Level 1: Product Line > Level 2: Product [...]

Content technologies given graphic treatment

December 26, 2008 · Posted in Content classification and findability, content management  

Web content management systems mapped out, reminiscent of San Francisco subway system

Using comics to convey “how to” user instructions

August 6, 2008 · Posted in Content Development, Content classification and findability, content management, user experience  

The feature article of July issue of Boxes and Arrows is about using comics for DIY legal guides by IDI‘s Rahel Anne Bailie. This case study, based on work done at the Legal Services Society during the 1990s, discusses how a comic book format was used to convey instructions for navigating the legal system. These [...]