Archives for the category "Content classification and findability"
Naming the “other” type of content strategy
Can the term “product lifecycle content strategy” be used to describe strategies for critical-path product content? Discuss.
How to talk to site visitors
A site is, essentially, a place where your organization talks “to” readers. The conversation aspect can only take hold once you’ve started by creating what could be a monologue, and invites site visitors to turn it into a dialogue.
Part of a content strategy is ensuring that visitors can actually find what they’re looking for on [...]
Experience design for the market segment of middle-aged women
It’s natural to want to categorize our customers; in fact, it’s a necessity. Some of the segmentation is quite misunderstood, and organizations are missing valuable opportunities by not investigating the changing nature of the segments. Here’s an email I received last month from a colleague that demonstrates:
HAPPY BIRTHDAY, RAHEL!
It may not be the coolest thing [...]
Taxonomy considerations in component content management
Organizing your files within a component content management sounds like a no-brainer, but it’s not that simple. The temptation is to recreate your existing file structure, with the high-level structure consisting of something like:
Level 1: Product Line
Level 1: Product Line > Level 2: Product Name
Level 1: Product Line > Level 2: Product Name> Level 3: [...]
Content technologies given graphic treatment
Web content management systems mapped out, reminiscent of San Francisco subway system
Using comics to convey “how to” user instructions
The feature article of July issue of Boxes and Arrows is about using comics for DIY legal guides by IDI‘s Rahel Anne Bailie. This case study, based on work done at the Legal Services Society during the 1990s, discusses how a comic book format was used to convey instructions for navigating the legal system. [...]
Recent Posts
- Managing Your Brand Online: Two Workshops
- Underestimating the “yes but” factor
- Registration now open for content strategy conference
- Consequences of not having a good content strategy
- Content strategy explained: two perspectives
- Naming the “other” type of content strategy
- Managing Your Online Brand: A Vancouver Workshop
- How to alienate customers and drive away prospects
- Treasure and the hunt: a content strategy take on user experience
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- Using topic-based writing to meet aggressive deadlines
- Flash pages, skip intros, and other annoying content
- Content strategy includes convergence, integration, and syndication
- Content strategy and the new face of documentation
- CMS selection practices need maturation
- Redefining content strategy
- A practical definition of content
- The Content is Not in the Tool: Using Blogging, Microblogging, and Related Social Media Tools to Get Jobs and Influence People (or not)
- 5 Top Business Benefits of Content Re-Use
- Having community means growing community
Random Posts
- RT @janusboye: View slides from "Succeed Fast" - excellent talk by @proops on better #projectmanagement: http://gu.nu/3zBU 5 hrs ago
- Broken brand. RT @kirstyt: Disneyland website REALLY unfriendly for non-US details. Must have 5 digit post code. phone no in 3-3-4 format. 9 hrs ago
- Death of #Flash? RT @zeldman: In A List Apart 302: Flash and Standards: The Cold War of the Web by Daniel Mall. http://j.mp/aPFK4x 13 hrs ago
- Good post - just scratches the surface, tho. RT @cmswire: Key Questions Rarely Asked About Website Content Migration http://bit.ly/bsG8hs 5 days ago
- More updates...



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