Author Archives: Rahel Bailie

Content that RAITES

September 28th, 2011 | by Rahel Bailie

Both the editorial and technical sides make content work in the information age. Good web-worthy content can be explained as content that RAITES.

The Brief Content Audit

August 11th, 2011 | by Rahel Bailie

Open-ended content audits expand fill to all available time. Instead, a results-driven content audit yields valuable and actionable insights. And keeping it brief reduces time and cost

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