About Rahel Bailie

Rahel Bailie Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



Author Archives: Rahel Bailie

Content Standards

May 2nd, 2015 | by Rahel Bailie

Content standards is a neglected topic within the content strategy field, and a non-existent topic amongst content marketers. It’s even [&hellip


Filtering Extraneous Information

October 3rd, 2014 | by Rahel Bailie

Filtering is a mechanism that the human brain uses to get rid of extraneous stimuli, in order to focus on what we consider pertinent information


Do You Trust Me Now?

September 5th, 2014 | by Rahel Bailie

This is the first of a series of articles about some of the issues that content professionals are facing in the age of social media and social business



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