About the Process

Getting a GRIP on your content is the methodology, but what about the deliverables? Each content strategy is as unique  as the organization.  The mix of deliverables may vary, and are a targeted subset of the many deliverables that might form a part of the content strategy. Each deliverable is a building block toward completing the strategy that’s right for you.

The basics:

  • GAP analysis
  • Requirements matrix
  • Content inventory
  • Content audit
  • Content matrix

Additional deliverables:

  • Process models
  • Needs assessments
  • Governance plan
  • Personas and scenarios
  • Flow diagrams
  • Metadata taxonomy
  • Content models
  • Content architecture
  • Wireframes
  • Delivery design
  • Business process maps
  • Topic maps
  • Customization and personalization maps
  • Social media plan
  • Localization plan
  • Page tables/layout templates
  • Standards and style guides
  • Technology recommendations
  • Implementation strategy

And, of course, content:

  • Marketing content
  • Product content
  • Product lifecycle content
  • User-generated content
  • Micro content

Want to know more about how the process can benefit your organization? Set up a consultation.

Back to Top ↑