About IDI
Intentional Design Inc. merges information architecture, usability, and communication principles to develop communication strategies that help organizations manage their content assets. We focus on the ultimate ability of the intermediate and end users to successfully complete the tasks that further the organization’s intended goals.
Intentional Design is a micro-consultancy, and the focus on performance improvement for communication products is carried out by
founder Rahel Anne Bailie, with a select group of seasoned practitioners. The core practice areas are:
- Content strategies (Web, including social media, structured content, and strategies for cross-over projects)
- User centered design – personas, scenarios, wireframes, and related content strategy
- Content management consulting, particularly component content management and multi-channel publishing
The focus on performance improvement means we begin with an analysis of your business goals, and ensure that any changes have business
impact, supporting and furthering your business goals.
Popularity: 2% [?]
Recent Posts
- Managing Your Brand Online: Two Workshops
- Underestimating the “yes but” factor
- Registration now open for content strategy conference
- Consequences of not having a good content strategy
- Content strategy explained: two perspectives
- Naming the “other” type of content strategy
- Managing Your Online Brand: A Vancouver Workshop
- How to alienate customers and drive away prospects
- Treasure and the hunt: a content strategy take on user experience
- Favicons
Categories
Tags
accessibility ann rockley career development CMS content as asset content convergence content management content strategy convergence DITA Duo Consulting experience design Flash implementation information architecture integration intelligent content interaction design management marketing mentors microformats open standards politics processes professional development ROI search section 508 services single-sourcing social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content user experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Flash pages, skip intros, and other annoying content
- Content strategy includes convergence, integration, and syndication
- Content strategy and the new face of documentation
- CMS selection practices need maturation
- Redefining content strategy
- A practical definition of content
- The Content is Not in the Tool: Using Blogging, Microblogging, and Related Social Media Tools to Get Jobs and Influence People (or not)
- 5 Top Business Benefits of Content Re-Use
- Having community means growing community
Random Posts
- RT @janusboye: View slides from "Succeed Fast" - excellent talk by @proops on better #projectmanagement: http://gu.nu/3zBU 5 hrs ago
- Broken brand. RT @kirstyt: Disneyland website REALLY unfriendly for non-US details. Must have 5 digit post code. phone no in 3-3-4 format. 9 hrs ago
- Death of #Flash? RT @zeldman: In A List Apart 302: Flash and Standards: The Cold War of the Web by Daniel Mall. http://j.mp/aPFK4x 13 hrs ago
- Good post - just scratches the surface, tho. RT @cmswire: Key Questions Rarely Asked About Website Content Migration http://bit.ly/bsG8hs 5 days ago
- More updates...



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