Intentional Design Inc.

About IDI

Intentional Design Inc. merges information architecture, usability, and communication principles to develop communication strategies that help organizations manage their content assets. We focus on the ultimate ability of the intermediate and end users to successfully complete the tasks that further the organization’s intended goals.

Intentional Design is a micro-consultancy, and the focus on performance improvement for communication products is carried out by
founder Rahel Anne Bailie, with a select group of seasoned practitioners. The core practice areas are:

• Content strategies (Web, including social media, structured content, and strategies for cross-over projects)
• User centered design – personas, scenarios, wireframes, and related content strategy
• Content management consulting, particularly component content management and multi-channel publishing

The focus on performance improvement means we begin with an analysis of your business goals, and ensure that any changes have business
impact, supporting and furthering your business goals.

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