Uncategorized Rahel Anne Bailie

Published on June 18th, 2015 | by Rahel Bailie


Rahel Anne Bailie Joins Scroll as Chief Knowledge Officer

LONDON, United Kingdom—June 17, 2015—Scroll today announced that Rahel Anne Bailie, formerly of the consultancy Intentional Design, has joined Scroll in the newly created position of Chief Knowledge Officer, and as a member of the executive team.

Bailie will have oversight of the strategic direction, expansion and operation of a content strategy practice within Scroll, which is expanding its services from offering content development and editorial services to offering an end-to-end, full-service content experience. Scroll already sets the standard for delivery of content, primarily to government and public-sector agencies, and is known for the quality of the content it delivers and for its high standards of account management and client relations. With the addition of Bailie to the team, Scroll can expand its role to offer innovative services, such as developing content strategies and content ecosystems that leverage content as business assets.

“I am thrilled that Rahel has joined our executive team,” said Hetty Meyric Hughes, one of Scroll’s two founding partners.“ She has consistently demonstrated that she is a thought leader in the content strategy world, and has a proven track record. The experience she brings from North America, where content strategy is a more mature field, will move the dial in the UK for content strategy as a practice.”

“Rahel shares our values as a company, and she places the same emphasis on customer experience and value for money,” said Alison Cowe, also a founding partner of Scroll. “With her experience and focus, Scroll will be positioned to bring new levels of content strategy expertise to both the private and the public sectors.”

“It is a privilege to join Scroll in my new capacity, particularly working with people such as Padma Gillen, who was the former Head of Content at the UK’s Government Digital Service and is now a Scroll partner,” said Bailie. “This new position allows me to build the content strategy practice within Scroll while continuing to work on client projects. I hope to contribute to Scroll’s continued success in a significant way.”

Bailie joins Scroll from her consultancy, Intentional Design, where she worked on content strategy projects for companies such as eBay, RS Components, and the City of Vancouver. She also has substantial experience of working with world-class agencies such as SpaientNitro and Vancouver-based OpenRoad.

Scroll is a full-service web content agency based in London, specialising in content design, content strategy and delivery of large-scale projects. Established in 2004, Scroll has more than 200 associates across the UK, working with clients both in-house and remotely.

Media Contact:
Alison Cowe
+44 (0) 7754 618223

Scroll is the trading name of Scroll LLP, a limited liability partnership registered in England & Wales.


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

One Response to Rahel Anne Bailie Joins Scroll as Chief Knowledge Officer

  1. Katie Riddle says:

    Congratulations, Rahel!!

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