Content strategy The Big Bang Theory - the episode where Raj sets up a treasure hunt

Published on December 30th, 2013 | by Rahel Bailie

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What content strategy can learn from The Big Bang Theory

Over the years, I’ve likened the online experience to a treasure hunt: the user experience aspect is the like hunt, and the treasure at the end of that hunt is the content. If you’re on a mission to buy a product, check out a new service, look up a song or a film, or just find some information, you won’t be happy if you don’t find what you’re looking for.

A few times I’ve wanted to take a screen grab from a television show or movie where a child – or an adult with certain, ahem, child-like qualities – has just been disappointed by the prize, and has exclaimed that the whole game “sucked”. Not just the prize, the whole experience.

The Scavenger Vortex episode* of The Big Bang Theory shows this phenomenon very nicely. Despite following the scavenger hunt clues (that is, a successful user experience), the participants were disappointed by the prize (that is, the content they were after), and the whole hunt was declared stupid.

May your 2014 be filled with good hunts and good prizes, for you and your customers.

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*Many of the links I tried advised me that this video is not available in my geographic region, so I am half-expecting that the link I provided won’t work for at least a portion of readers.

photo credit: Mystic Soul Fan Art via photopin cc


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



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