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Published on December 10th, 2011 | by Rahel Bailie


Public-sector content, web development and content strategy, and career cautions for writers

There hasn’t been much new content on this blog in the last couple of weeks, but there has been material published elsewhere. Here is a brief round-up.

The Content Wrangler published a “state of the profession” rant about writers who have jumped on the bandwagon of content strategy without going the work the understand the nuances of content production on large projects. Read Know Your Stuff’ or Stop Pretending To Be Professionals.

I was part of a panel discussion at the Gilbane Boston conference, and instead of doing yet-another-panel, my co-presenters and I decided to stage our presentation in the form of a three-act play. Watch One Project, Three Strategies: : What Teams Need to Know About Design, Development and Content Strategies for Content-driven Initiatives. (54 minutes, and the sound quality is iffy but if that doesn’t bother you, you’ll enjoy it)

The Content Marketing Institute published an article about how the goals and production of public sector content is similar to that of the private sector. Read How to Climb the Engagement Pyramid with Public Sector Content.

Data Conversion Labs published an article explore some of the ups and downs of making online books that are both usable and attractive. Read e-publishing.


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

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