Published on November 14th, 2011 | by Rahel Bailie8
Is it time for a content strategy maturity model?
Many of us are familiar with the concept of maturity models. (We’ll ignore, for now, that maturity models come up most often when someone wants to tell us we’re trying to accomplish something the wrong way.) From Carnegie Mellon’s capability maturity model, an approach to improving software development processes, to the information maturity model from MIKE2.0, which focuses on the maturity of data management, to the information process maturity model from the Information Management Center, we’ve seen enough development of content development processes to be able to make certain predictions.
Maturity models are a gauge for how developed an industry is, how established and repeatable their processes are, and how much the processes look at the future, at expansion, and strategic development. Hmmm, sound a lot like content strategy? I posit, then, that the field of content strategy is ready for its own maturity model. It’s been around for over a decade now – in fact, we’ll see the second edition of Ann Rockley’s seminal work, Managing Enterprise Content: A Unified Content Strategy, hit the bookstores in the not-too-distance future – and we’re starting to see variations of content strategy come together into a multi-modal discipline that crosses organzational silos.
What, then, could a content strategy maturity model look like? Here’s one way of viewing such a model. I’m very interested in feedback from practitioners. Your thoughts?