Many of us are familiar with the concept of maturity models. (We’ll ignore, for now, that maturity models come up most often when someone wants to tell us we’re trying to accomplish something the wrong way.) From Carnegie Mellon’s capability maturity model, an approach to improving software development processes, to the information maturity model from MIKE2.0, which focuses on the maturity of data management, to the information process maturity model from the Information Management Center, we’ve seen enough development of content development processes to be able to make certain predictions.
Maturity models are a gauge for how developed an industry is, how established and repeatable their processes are, and how much the processes look at the future, at expansion, and strategic development. Hmmm, sound a lot like content strategy? I posit, then, that the field of content strategy is ready for its own maturity model. It’s been around for over a decade now – in fact, we’ll see the second edition of Ann Rockley’s seminal work, Managing Enterprise Content: A Unified Content Strategy, hit the bookstores in the not-too-distance future – and we’re starting to see variations of content strategy come together into a multi-modal discipline that crosses organzational silos.
What, then, could a content strategy maturity model look like? Here’s one way of viewing such a model:
- When technology is no longer disruptive, but confounding
- Content strategy and design thinking
- The Summer of DITA becomes The Autumn of…?
- Authoring in DITA: the good, the bad, and the sometimes ugly
- DITA Maps and the Real World
- A Standard for Exchanging Stories – Meet DITA Maps
- Holes in the Template: Piping content into the CMS
- To DITA or not to DITA: That’s a Good Question – Part 2
- To DITA or not to DITA: That’s a Good Question – Part 1
- DITA: Not Just for Technical Content
- Content classification and findability
- Content development
- Content management
- Content strategy
- Information design and usability
- Professional development
- Social media
- User experience