A couple of weeks ago, I was at UserFocus in Washington, DC, and a poster caught my eye: Karla Turcios discussing a Lean UX Style Guide for a project with the Nature Conservatory.
It was interesting to me to see how Lean has made it into this area because at first glance, Lean is all about production line efficiencies, and here it’s being applied to a discipline that is far from production line, and couldn’t be effective without a certain amount of creativity. And creativity is hard to streamline in terms of “reducing waste.”
The idea of applying Lean principles to a service environment isn’t new, however. In 2004, Lean was just starting to be adapted to areas beyond manufacturing. I worked on a project where we applied Lean principles to the production of content, where the savings were great and the ROI was stunning (though as Scott Abel always warns: your mileage may vary).
My client and I turned our success story into a presentation. As the question of ROI comes up continuously, I thought I’d post the presentation to show how a rigorous examination of even a small area of content production can yield significant results.
How Far to Lean (goes to Slideshare.net) or view below:
- The increasing relevance of ebooks and other epublications
- All I learned about book publishing comes from The Book
- Content Re-use and Narrative Flow
- 2012 in Review – a Content Strategy Retrospective
- Two weeks, four events, eight observations: insights from the conference circuit
- Content Inventories, Audits, and Analyses: All part of benchmarking
- Working on the City of Vancouver website
- Occupying a unique content strategy space
- Move over, Big Data. It’s time for Big Content.
- Setting a context for a content strategy vocabulary
- Content classification and findability
- Content development
- Content management
- Content strategy
- Information design and usability
- Professional development
- Social media
- User experience
Tagsaccessibility ann rockley books career development CMS content as asset Content convergence content lifecycle Content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design Management marketing mentors open standards plain language politics processes Professional development ROI search section 508 single-sourcing Social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content User experience value XML
- rahelab: RT @adactio: Infinite scroll. A footer. Choose one.
- rahelab: @beccanalia Me too!
- rahelab: @techwriterkai LOL. They mangle it it as badly as they mangle my name (Ray-elle,rack-elle, etc).
- rahelab: Need more #contentstrategy business side arguments? I'm making them at the NYC meetup, June 10th: http://t.co/TlAeEF8IBA
- rahelab: .@eaton I think that when the two sides come together and pool their technical and editorial resources, the results will be awesome!