Archives for the month "October 2011"

Getting ROI by Using Lean in Content Production

October 26, 2011 · Posted in Content Development, Content Strategies, Metrics  

Rigorous examination of even a small area of content production can yield significant results using Lean principles.

Defining Content in the Age of Technology

October 18, 2011 · Posted in Content Development, content management, Content Strategies, user experience  

Copy, multiplied by its technopower, makes it into content. Content needs copy; and in a post-paper world, copy definitely needs content.

Turning Copy into Content

October 11, 2011 · Posted in Content Development, Content Strategies  

If copy is the message, then what, then, makes copy into content?  In a day when virtually all organizational content gets processed by some sort of technology I would say that that union of editorial structure and semantic structure is the complement that creates content. Let’s start with the lowly Word document. How many of [...]

Copy and content: a tale of two realities

October 4, 2011 · Posted in Content Development, Content Strategies  

Copy is not content. First of three posts that explain the key differences and why it matters.