Archives for the month "August 2011"

The Brief Content Audit

August 11, 2011 · Posted in Content Strategies, Deliverables  

Open-ended content audits expand fill to all available time. Instead, a results-driven content audit yields valuable and actionable insights. And keeping it brief reduces time and cost.

Why content strategy: explaining its value proposition

August 2, 2011 · Posted in Content Strategies  

There’s still a lot of room to explain the value proposition of content strategy to related professions at its most basic level of ROI.