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Published on May 9th, 2011 | by Rahel Bailie

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Good Content Means Good Business

This week’s post is a short one, mainly because I’m at Confab, a 400-strong gathering of content strategy practitioners, many of whom have gained infamy (and I mean that in a good way) through their deeds, their blog posts, or their Twitter streams.

CMS Myth asked if I’d do an interview in advance of the conference, and the result was an interview called Good Content Means Good Business. Enjoy.


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



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