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Published on May 6th, 2011 | by Rahel Bailie

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Content Agility and Why You Need to Go to London

If you haven’t signed up for Congility 2011 yet, it’s worth considering, right now. I don’t say this because I’m one of two featured (read: keynote) speakers – I’m in good company, with the other featured speaker being Ann Rockley – or because I’m leading a workshop there, though I would love it if you’d register for that, too. Or because, if you’re from North America, it’s a great excuse to visit the UK and London is lovely in May. (And the Royal Wedding will have come and gone, so the city will still be shiny sparkly but without the crowds, who will have dispersed by then.)

The reason I say it’s worth considering is that if you’re like majority of the practitioners I meet, you have an area of expertise within content strategy or marketing communications or technical authoring or the other 31 subsets of the publishing field, and may have some ancillary knowledge about a few of the related areas. But every so often, you need to break out of your comfort zone and go learn something else, something new, something deeper. Congility is one of those conferences where you can do that.

Don’t get me wrong – I don’t want to intimate that you need extensive knowledge of XML to get any value from the presentations. What I’m saying is that if you want to broaden your knowledge and increase your market worth, then this is the perfect place to do that. Even as we’re defining the field of content strategy, it’s changing. We’re looking at integrated content systems, with all of the permutations and combinations of marketing, social, technical, and product information that you can imagine. Just as we decry the project that leaves content in the hands of the technologists, we are moving into the phase where we should decry the content strategist who leaves content technologies in the sole hands of technologists. We might not have to know it in any deep way, but we should know enough not to be steamrollered by those who have technology agendas that don’t benefit our content strategies. There’s something for practitioners of all levels, so you’re bound to find a presentation or workshop that suits you.

Congility is just a few weeks off, so check it out today. I’ll save you a seat in my workshop.
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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



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