Archives for the month "May 2011"
Content strategy presentations
Two presentations, The Content Strategy Paradox and Good Products Deserve Good Content, are available on Slideshare.
Good Content Means Good Business
CMS Myth asked if I’d do an interview in advance of Confab 2011, and the result was an interview called Good Content Means Good Business.
Content Agility and Why You Need to Go to London
The Congility 2011 conference theme is Content Integration – Leveraging Content Standards to Improve Customer Experience.
The Pitch for Content Strategy
Making the case for content strategy is all about demonstrating the value it will bring, to help organizations meet their business objectives.
Recent Posts
- Setting a context for a content strategy vocabulary
- Toward a common content strategy vocabulary
- The added value of content through curation
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
Categories
Tags
accessibility ann rockley career development CMS content as asset Content convergence content lifecycle Content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design Management marketing mentors open standards plain language politics processes Professional development ROI search section 508 services single-sourcing Social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content User experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- A practical definition of content
- Flash pages, skip intros, and other annoying content
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Content strategy includes convergence, integration, and syndication
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
Random Posts
Latest Tweets- RT @stc_cs: The winners of the books at the #contentstrategy SIG table at #stc12 can get their books from @rahelab on Tues a.m. 44 mins ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as localization is to translation (Carol Moyer - Baltimore-DC chapter) 1 hr ago
- #stc12 And the winners are: #contentstrategy is to #techcomm as a skeleton is to the body. (Marguerite Krupp). 1 hr ago
- #stc12 Honorable mentions include: #contentstrategy is to #techcomm as a trail map is to a hike. 1 hr ago
- More updates...
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