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Published on April 8th, 2011 | by Rahel Bailie


Congility conference features IDI contributions

Now that content strategy events are popping up everywhere, or so it seems, there starts to be differentiation between the offerings of the various events. Coming up at the end of May is Congility, a Gatwick-based conference with this year’s theme of: Content Integration – Leveraging Content Standards to Improve Customer Experience.

IDI’s Rahel Bailie will be there, making one of the keynote presentations, The Content Strategy Paradox, and running a workshop, Not All Content Strategies are Created Equal, about strategies for cross-genre content.

Read her take on content agility
Revisit her 2010 webinar on content strategy and ROI

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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

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