This week, I’m taking a break from content strategy deliverables. It’s mostly because I’ve started a new gig – can you believe that I’m an employee for the first time in 10 years? – and didn’t have a chance to follow up with the folks who offered to contribute their deliverables, and I didn’t have a chance to think about what else I could contribute.
However, I’m providing the net best thing – a book review of Erin Kissane’s The Elements of Content Strategy. Kissane has brought together content strategy principles, methodologies, and deliverables in context for aspiring practitioners. This is an invaluable resource for anyone wanting to transition to the field of content strategy.
Don’t know if you’re ready to transition to working as a content strategist? Read this book. Someone who is comfortable translating what Kissane has brought together, and interpret it into a work methodology should be comfortable enough to try their hand at it. If you have the “aha, that makes sense” moment, this will give you the framework to develop a strategy in your own workplace. If you read this and wonder where you fit your writing and editing tasks in, then you’re probably not there yet.
The book isn’t just for the next generation of content strategists. I can see this being useful when you’re sitting in that late-night stupor after working several late nights in a row, and have a complete blank on what to do next. A quick flip-through can give you that push, the “oh yes, of course, why didn’t I think of that before?” I wasn’t prepared to like this book – it was too thin and full of clever puns and metaphors – but after finishing it, I can see this being a staple on the bookshelf closest to my desk for those difficult moments when I need a shot of inspiration.
Read an excerpt:
Like the book? Come back and leave a comment to tell me what you find helpful!
- The increasing relevance of ebooks and other epublications
- All I learned about book publishing comes from The Book
- Content Re-use and Narrative Flow
- 2012 in Review – a Content Strategy Retrospective
- Two weeks, four events, eight observations: insights from the conference circuit
- Content Inventories, Audits, and Analyses: All part of benchmarking
- Working on the City of Vancouver website
- Occupying a unique content strategy space
- Move over, Big Data. It’s time for Big Content.
- Setting a context for a content strategy vocabulary
- Content classification and findability
- Content development
- Content management
- Content strategy
- Information design and usability
- Professional development
- Social media
- User experience
Tagsaccessibility ann rockley books career development CMS content as asset Content convergence content lifecycle Content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design Management marketing mentors open standards plain language politics processes Professional development ROI search section 508 single-sourcing Social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content User experience value XML
- rahelab: @richardhamilton @tomjohnson Workflow is nothing to do with DITA, really. There is an independent workflow module that gets put into CMS.
- rahelab: @richardhamilton @tomjohnson Why the middle step? To give structure to wiki content?
- rahelab: @kristastevens @kissane Between the US and Canadian guards, I'd take Cdn any day - way less smugly belligerent.
- rahelab: Being in bed when the maid comes to do do turn-down service means extra chocolate.
- rahelab: @metacommunicate Too many icons on task bar, plus random pop-ups of who is online. Wanted ppt, ppt slides how, and CMS icons only.