Archives for the month "April 2011"
Content Mapping Process
This content mapping process recognizes that there may be multiple personas within a sales cycle, each needing different content.
Transactional Content Matrix
Transactional content isn’t sexy and can be complicated, but is often the primary content seen by customers.
Professional Imitates Personal: Adventures in Content Integration
Consolidating content from multiple channels, from email to social, is becoming a challenge, but necessary to curate content well.
Congility conference features IDI contributions
Rahel Bailie participates in Congility 2011 – Gatwick, UK, May 2011.
The Elements of Content Strategy
Erin Kissane’s book, The Elements of Content Strategy, gets a thumbs up as a tool for aspiring and practising content strategists.
Recent Posts
- The added value of content through curation
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
- Content that RAITES
- The Brief Content Audit
Categories
Tags
accessibility ann rockley career development CMS content as asset content convergence content lifecycle content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design management marketing mentors open standards plain language politics processes professional development ROI search section 508 services single-sourcing social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content user experience value XMLPopular
- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- Flash pages, skip intros, and other annoying content
- A practical definition of content
- Content strategy includes convergence, integration, and syndication
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
Random Posts
Latest Tweets- Thoughts on content curation, with a nod to @mbloomstein. http://t.co/OICqSVHp #contentstrategy 3 hrs ago
- Content curation post on http://t.co/9vb9Xtlr that discusses the rationale for engaging in it, and the... http://t.co/ycNchUI0 10 hrs ago
- Found this blog about #contentstrategy clients from hell. http://t.co/sdEr1oPA Laughed so hard ... 14 hrs ago
- OH: Can we finish meeting before my ride comes? Oh, not in the euphemism for death kind of way. 16 hrs ago
- More updates...
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